SVP, Head of Enterprise Digital Product

Axos BankSan Diego, CA
Onsite

About The Position

The SVP, Head of Enterprise Digital Product at Axos is a senior executive responsible for defining and executing the company’s enterprise digital product vision, strategy, and customer experience across its direct-to-consumer, securities, and commercial platforms. This role oversees digital product initiatives spanning consumer banking and self-service experiences, securities solutions for RIAs and broker-dealers, and commercial digital capabilities for business clients and internal relationship teams. The Head of Enterprise Digital Product drives innovation, harnesses technology and data, and leads cross-functional teams to deliver differentiated, secure, and scalable digital products that serve retail customers, investment professionals, and commercial clients.

Requirements

  • Bachelor's degree in Business, Engineering, or a related field.
  • 10+ years of experience in product management, digital product leadership, or related roles, with at least 5 years in a senior leadership capacity.
  • Strong leadership, strategic thinking, and communication skills, with the ability to work cross-functionally and manage multiple senior stakeholders.
  • Deep understanding of digital product development processes, operating models, and methodologies.
  • Strong market insight and customer orientation across consumer, securities, and commercial financial services.

Nice To Haves

  • MBA preferred.

Responsibilities

  • Define and lead the enterprise-wide digital product strategy across Axos’ direct-to-consumer, securities, and commercial platforms, ensuring all initiatives are customer-centric and deliver measurable value.
  • Anticipate competitive and market trends across digital banking, wealth and securities platforms, commercial treasury and servicing capabilities, and embedded digital experiences.
  • Champion a customer-first, digital-first, product-driven culture across Axos.
  • Ensure that customer insights, feedback, behavioral data, and market intelligence inform strategic decisions and product roadmaps.
  • Own the product vision and roadmap for Axos’ direct-to-consumer digital banking experiences, securities platforms for RIAs and broker-dealers, and commercial digital capabilities.
  • Align product development with the needs of retail customers, financial advisors, broker-dealers, commercial clients, and internal business stakeholders.
  • Prioritize features and investments based on customer insights, analytics, competitive analysis, regulatory considerations, and market demand.
  • Deliver secure, intuitive, and differentiated digital experiences across Axos’ consumer, advisor, broker-dealer, and commercial platforms.
  • Integrate advanced capabilities for RIAs and broker-dealers, including portfolio management, trading execution, compliance workflows, and client reporting.
  • Enhance commercial client experiences through capabilities such as digital onboarding, payments, account servicing, cash management, reporting, lending and loan management, and relationship support tools.
  • Ensure a customer-centric approach across all Axos digital products, placing user needs, feedback, and experience at the core of design and decision-making.
  • Drive personalized digital experiences across consumer, securities, and commercial platforms using data insights, behavioral analytics, and AI-driven recommendations where appropriate.
  • Work closely with Axos’ digital marketing and business teams to align product capabilities with acquisition, engagement, retention, and relationship growth strategies.
  • Collaborate on segmentation, lifecycle journeys, and personalization initiatives to increase adoption, satisfaction, and cross-sell effectiveness.
  • Use analytics to continuously refine digital engagement strategies, ensuring relevance and value for retail users, financial professionals, and commercial clients.
  • Ensure product and go-to-market efforts are fully integrated, delivering a cohesive and seamless customer journey.
  • Collaborate closely with marketing, sales, operations, and business unit leaders at Axos to define go-to-market strategies for digital products across direct-to-consumer, securities, and commercial channels.
  • Align product launches, feature rollouts, and enhancements with business priorities, sales enablement, customer engagement initiatives, and service delivery models.
  • Ensure that go-to-market plans integrate customer insights, regulatory requirements, risk considerations, and business objectives.
  • Monitor and measure the success of product launches and adoption initiatives, adjusting strategies based on performance metrics and feedback.
  • Foster ongoing communication and alignment between product, engineering, marketing, operations, and business teams to maximize adoption, revenue growth, and customer satisfaction.
  • Define, implement, and continuously monitor key performance indicators for consumer, securities, and commercial digital platforms, including acquisition, adoption, engagement, retention, operational efficiency, and revenue impact.
  • Establish data-driven dashboards and reporting tools to provide actionable insights for executive leadership and product teams.
  • Use analytics to guide product decisions, prioritize feature development, and optimize user experience across all digital channels.
  • Set measurable goals for digital product initiatives and track progress against them to ensure alignment with business objectives.
  • Foster a culture of data-driven decision-making across product, engineering, operations, and go-to-market teams.
  • Drive adoption, engagement, and retention across retail, advisor, broker-dealer, and commercial channels.
  • Develop strategic partnerships, where appropriate, with fintechs, data providers, custodians, and other technology partners that enhance enterprise digital capabilities.
  • Position Axos competitively across digital banking, securities platform, and commercial digital experience markets through differentiated product strategy and execution.
  • Directly manage product management and user experience leadership across enterprise digital channels.
  • Build and lead high-performing teams serving direct-to-consumer, B2B securities, and commercial digital products.
  • Mentor teams to embrace experimentation, rapid iteration, disciplined prioritization, and innovation.
  • Report digital product strategy, progress, risks, and growth opportunities to executive leadership and the board.
  • Work collaboratively with software development and project management leaders to evolve the delivery model from project-based execution to product-centric operating practices.

Benefits

  • Medical, Dental, Vision, and Life Insurance
  • Paid Sick Leave, 3 weeks’ Vacation, and Holidays (about 11 a year)
  • HSA or FSA account and other voluntary benefits
  • 401(k) Retirement Saving Plan with Employer Match Program and 529 Savings Plan
  • Employee Mortgage Loan Program and free access to an Axos Bank Account with Self-Directed Trading
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