SVP, Head of Creator Growth

Urban Legend•Alexandria, VA

About The Position

Urban Legend’s SVP of Creator Growth will play a critical role at an innovative company that’s transforming the way content creators can support issues and causes they’re passionate about. Urban Legend is seeking a senior-level leader with extensive experience in influencer marketing and talent management to help set company strategy and scale our rapidly-growing network of more than 1,700 influencers. The SVP, Creator Growth will also manage and mentor our growing Creator Success team. The ideal candidate must be a skilled communicator, detail-oriented project and team manager, strategic marketer, and an innovative problem solver. The SVP will have oversight over three primary avenues through which we engage with influencers: scalable growth marketing, partnerships with talent managers, and 1:1 outreach and direct relationships. The SVP will be responsible for evaluating the success of these channels, refining them, building on what works and cutting what doesn’t. ABOUT URBAN LEGEND: Urban Legend is a platform that empowers creators to promote issues that matter to them. We eliminate the hassle of traditional brand deals, and give creators control over the issues they promote and the content they post. Organizations with powerful ideas are finding it harder than ever to break through and reach new audiences. Creators are seeking more opportunities to use their voice for positive change and get rewarded for the results they drive. Urban Legend’s platform brings together these mission-driven organizations and creators who have the credibility, passion, and audience relationships to spark meaningful engagement.

Requirements

7-10+ years of relevant experience, including significant experience in talent management or influencer marketing
Experience building and managing a team
Experience recruiting and working with influencers and creators, and partnering with talent managers
Exceptionally strong writing and editing skills
Experience implementing and working with one or more CRM tools
Bachelor’s degree

Responsibilities

Oversee the team responsible for identifying, recruiting, and onboarding influencers onto the Urban Legend platform.
Provide leadership, mentorship, and direction to the team for an effective and cohesive approach to creator recruitment, engagement, and retention.
Develop, refine, and expand Urban Legend’s approach to creator outreach and recruitment, scaling our current invite-only model while maintaining a focus on high-quality, brand-safe creators.
Build a critical mass of active creators in top priority vertical and issue areas, such as health & wellness, parenting, and news.
Lead the team to achieve quarterly performance targets based on individual creator results, while developing company-wide ‘north star’ metrics that foster cross-team collaboration and alignment.
Serve as a member of the leadership team, working across core business units to shape company direction and the long-term success of the platform.
Pioneer new approaches to ensure exceptional creator experience on the Urban Legend platform, including community engagement, creator services, and other approaches.
Serve as a strategic partner to select VIP creators, guiding their content and participation.
Gather creator feedback, as well as insights and feedback from creators not yet on the Urban Legend platform, and use insights to guide our product and strategy.
Track progress and team KPIs to measure success and identify areas for improvement.