SVP, Creative Director - Kids (Under Armour)

Centric Brands•New York, NY

21d•$225,000 - $300,000•Hybrid

About The Position

Centric Brands is seeking a visionary Creative Director to lead product innovation and creative direction for its Under Armour Kids Division. This role will shape the creative strategy, drive trend-forward design, identify white space opportunities, and elevate brand storytelling through collaboration and innovation. The ideal candidate is a strategic thinker and creative leader who thrives in a fast-paced, highly collaborative environment. They will partner closely with design teams, brand leads, and divisional leadership to ensure creative excellence and alignment with business goals.

Requirements

10+ years of experience in creative leadership roles within kids’ fashion, sportswear or performance.
Proven track record of driving product innovation and brand elevation.
Deep understanding of design processes, trend forecasting, and customer behavior in the kids’ market.
Strong communication and collaboration skills across all levels of an organization.

Nice To Haves

Experience working with AI tools in creative or marketing contexts is a plus.

Responsibilities

Define and lead the creative vision across Under Armour Kids Division.
Drive product innovation through trend research, customer insights, and competitive analysis.
Inspire and guide design teams to deliver compelling, brand-right collections that resonate with the customer.
Collaborate with design, merchandising, marketing, and brand teams to ensure cohesive execution of creative strategies.
Align with each brand’s product process calendar to ensure timely and strategic creative input.
Partner with divisional leadership to support brand growth and differentiation.
Conduct ongoing research into kids’ fashion, lifestyle, and cultural trends.
Identify white space opportunities tailored to each brand’s unique positioning and customer base.
Curate and share seasonal trend reports and visual inspiration across teams.
Collect and analyze shopping photos across divisions to inform design and merchandising strategies.
Maintain a visual library of competitive and aspirational brand imagery to support creative development.
Collaborate with marketing teams and licensors to elevate brand storytelling through compelling visuals, campaigns, and co-branded initiatives.
Ensure creative alignment with licensor brand guidelines while driving innovation and differentiation within the Kids Division.
Partner on marketing strategies that support licensed product launches, retail activations, and digital engagement.
Explore and implement AI tools to enhance creative workflows, trend forecasting, and customer engagement.