SVP, Creative and Production

Bluemercury•New York, NY

87d

About The Position

Be part of an amazing story. Macy's is more than just a store. We're a story. One that's captured the hearts and minds of America for more than 160 years. A story about innovations and traditions…about inspiring stores and irresistible products…about the excitement of the Macy's 4th of July Fireworks, and the wonder of the Thanksgiving Day Parade. We've been part of memorable moments and milestones for countless customers and colleagues. Those stories are part of what makes this such a special place to work. Job Overview The SVP, Executive Creative Director (ECD) will inspire, lead, and build best-in-class breakthrough creative integrated marketing campaigns and ensure a cohesive and innovative brand presence across various consumer touchpoint and platforms.

Requirements

Strategic Vision: Demonstrated ability to develop and execute creative strategies that align with overarching marketing objectives and brand vision. A strategic thinker with a data-driven approach to decision-making, continuously striving for measurable results.
Inspirational Leadership: Proven track record of providing visionary leadership to creative teams, fostering innovation, collaboration, and excellence.
Cross-Functional Collaboration: Strong collaboration skills to work effectively with diverse teams including marketing, merchandising, and digital departments to ensure cohesive brand experiences.
Brand Development: Expertise in driving the development of visually compelling assets and multimedia content that resonate with target audiences, reinforcing brand identity and values.
Talent Development: Proven ability to recruit, mentor, and develop high-performing creative teams, fostering professional growth and succession planning.
Communication: Excellent communication, collaboration, and interpersonal skills, enabling the ability to influence and inspire cross-functional teams.
Efficient Project Management: Strong project management skills to effectively prioritize and manage multiple projects in a fast-paced environment, ensuring timely delivery and quality outcomes.
Candidates with a bachelor's degree or equivalent work experience in a related field are encouraged to apply.
10-15 years of combined experience in creative leadership roles, with a significant portion in agency settings.
10+ years of experience with a proven track record of success in leading creative teams within advertising or marketing agencies, working with diverse clients and industries.
5+ years of experience in retail or consumer-focused environments, demonstrating an understanding or retail-specific challenges and opportunities.
Able to work a flexible schedule based on department and company needs.

Responsibilities

Provide visionary leadership to the creative team, setting strategic direction and fostering a culture of creativity, collaboration, and excellence
Promote creative improvement and development contributing to a culture of innovation, excellence and accountability
Create unique value propositions based on unmet human needs, societal trends, and product proof points
Articulate compelling insights-based narratives and create visual expressions that resonate with customers and drive brand love
Define and create aspirational worlds of meaningful equities for our brand
Orchestrate brand-defining creative solutions that address strategic business objectives
Develop creative concepts that differentiate the brand and resonate with the target audience
Develop key messaging and positioning that effectively communicates the brand's value proposition
Utilize consumer insights and market data to inform creative decisions and refine campaign strategies
Stay current on industry trends, emerging technologies, and best practices in advertising and creative strategy
Act as a trusted strategic advisor to Macy's CMO and senior leadership, offering valuable insights and recommendations on creative direction and marketing strategies
Drive cross-functional collaboration and alignment by cultivating strong relationships with key stakeholders across departments and levels of the organization, ensuring cohesive brand experiences
Lead the conceptualization and execution of all advertising campaigns, including print, digital, and video content, ensuring alignment with brand standards and strategic objectives
Ensure consistency in brand messaging, imagery, and tone across all creative deliverables, maintaining brand integrity and cohesion
Collaborate with external partners, agencies, and vendors to enhance Macy's creative capabilities and expand its reach and impact in the market
Stay ahead of industry trends and emerging technologies, proactively identifying opportunities for innovation and differentiation in the marketplace
Foster a culture of continuous improvement and excellence within the creative team, instilling a commitment to pushing boundaries and delivering best-in-class creative solutions
Foster an environment of acceptance and respect that strengthens relationships, and ensures authentic connections with colleagues, customers, and communities.

Benefits

Join a team where work is as rewarding as it is fun! We offer a dynamic, inclusive environment with competitive pay and benefits.
Enjoy comprehensive health and wellness coverage and a 401(k) match to invest in your future.
Prioritize your well-being with paid time off and eight paid holidays.
Grow your career with continuous learning and leadership development.
Plus, build community by joining one of our Colleague Resource Groups and make a difference through our volunteer opportunities.
Some additional benefits we offer include:
Merchandise discounts
Performance-based incentives
Annual merit review
Employee Assistance Program with mental health counseling and legal/financial advice
Tuition reimbursement
Access the full menu of benefits offerings here