SVP, Marketing Effectivenes

dentsu•Chicago, NY

12d•Hybrid

About The Position

The SVP, Analytics is an innovative role that combines deep social experience and analytics rigor. This role will focus on creating best practices for social analytics, setting the agency outlook on social measurement, and honing our approach to connecting paid, organic, creator, and commerce measurement across all social platforms. This role will partner with internal and external stakeholders to give input on product creation, beta and alpha opportunities, and thought leadership. This role will uniquely sit between Marketing Effectiveness and Social teams, reporting into Marketing Effectiveness leadership with a dotted line into the head of Next Gen Social.

Requirements

Bachelor's degree in Statistics, Economics, Data Science or related quantitative field
15+ years in a quantitative business environment
8+ years in marketing analytics with knowledge of social and the media planning process
Experience with all social platforms and their attribution approaches (Meta, TikTok, Reddit, YouTube, Pinterest, and Snap)
Exposure to mobile, social, and tablet measurement approaches as well as understanding the role of attribution and paths to conversion
Excellent written and verbal communication skills, with the ability to convey complex findings in simple terms
Strong organizational skills, political instincts, and proven-leadership ability.
Demonstrates understanding of media planning and buying with a focus on media measurement and digital tracking including limitations and advantages
Experience in data visualization (Excel, Tableau, Power BI, Datorama)
Advanced in SQL, Python, or R
Advanced media measurement capabilities (i.e.MMM, MTA), and planning A/B and Match Market testing
Advanced MS Office Skills (MS Word, Excel, Powerpoint)

Nice To Haves

Master's degree preferred

Responsibilities

Works closely with Social leadership and Marketing Effectiveness to create a simplified scalable and repeatable measurement approach for all social channels
Consult with client teams on social measurement best practices, test design, and partner capabilities
Partner with external social partners to bring alpha and beta opportunities to client teams
Collaborate with capability and partnership leadership to identify and evaluate social and creator measurement solutions to enable Next Gen Social
Ensure Social and Marketing Effectiveness teams are aware of social partner measurement changes and potential implications.
Identifies and develops product specific analytics offerings for specific clients
Authors white papers, POVs, other industry thought capital; attends/speaks at conferences
Evaluates and partners with external vendors and technologies as appropriate
Evaluates prospective technologies and companies for partnership or corporate acquisition
Advises the agency about key industry trends and innovations.
Exhibits strong analytical, project management, storytelling and communication skills
Partners with new business to identify opportunities for growth and development and enable business growth and development or existing clients
Is responsible for recruiting management level roles within the group and for developing managers
Sets vision/strategy and facilitates team operations to deliver quality and timely deliverables
Leads (and is the voice of) local/national department initiatives, elevating the work, providing training, knowledge sharing, and best practices
Empowers direct reports to own their client, relationships, and projects
Manages performance and career growth of direct reports