Supervisor, Paid Search

VMLKansas City, MO
$60,000 - $140,000Hybrid

About The Position

The Paid Search Supervisor oversees the development and implementation of search strategies for our clients. You will support search strategies, tactical execution, and performance reporting.

Requirements

  • 4-6 years experience in paid search activation, agency setting required
  • Demonstrated experience with paid search including Google Ads and Microsoft Advertising
  • Understanding of the digital advertising industry, with knowledge of cross channel performance media tactics
  • Proficient using their party ad serving tools, media research tools, and analysis tools
  • Advanced Microsoft Excel and PowerPoint abilities
  • Strong client facing presentation skills
  • Exceptional organization and communication skills
  • Highly motivated with a strong desire to meet or exceed expectations
  • Enjoy working in a fast-paced and collaborative environment
  • Exceptional attention to detail and the ability to meet aggressive deadlines
  • Excellent written and verbal communication abilities including public speaking and presenting

Responsibilities

  • Work with account teams and clients to understand and document business, technical and reporting requirements, and to develop solutions to ensure success
  • Identify opportunities, set goals, develop strategic plans, and outline tactical approach to executing plans
  • Help enterprise clients expand their knowledge and use of search engine marketing and drive internal client adoption
  • Work with the analytics team to develop and evolve measurement frameworks for campaigns, measure performance, and make recommendations for optimization
  • Develop case studies based on past work for new business initiatives and to validate client relationships
  • Coordinate internal team and agency initiatives working cross-channel to achieve team goals
  • Train junior staff on tactical execution, processes, working across teams, team policy and job expectations
  • Document client history, processes, contact information, major initiatives, past recommendations and projects, and site changes
  • Effective and persuasive presentations (verbal and written) for teams and clients
  • Oversee strategic execution of paid search campaigns for more junior team members; ensure all paid search plans are in market and deadlines are met
  • Oversee trafficking, ensure all required tags are implemented, and structure campaign for desired analytics outcome
  • Stay current on the constantly changing search and technology industry

Benefits

  • Competitive benefits package
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