Supervisor, Digital Media Planning (Genesis)
About The Position
Canvas Worldwide is seeking a Supervisor within the Digital Planning team to support media investment planning, execution, and management. This role operates within the agency's digital investment organization and oversees day-to-day account work and team operations. The ideal candidate will have previous digital media agency experience and a strong understanding of developing and executing media plans. This position involves working closely with an entry-level Associate and Specialist to manage Digital and Branded Content campaigns. Professional representation in internal and external meetings is crucial. The role supports the delivery of client business objectives by managing the day-to-day execution of digital media planning initiatives. Typical daily activities include partnering with internal planning, analytics, and activation teams, overseeing campaign execution and optimizations, reviewing media performance and pacing, coordinating with media partners and vendors, and ensuring timely and accurate client deliverables. As a supervisor, this individual will also play a key role in workflow management, training and mentoring junior team members, troubleshooting, and communicating updates and recommendations to stakeholders and clients. This position contributes to the successful execution of media strategies and operational excellence within the broader Digital organization.
Requirements
- Bachelor’s degree required
- 3-5 years of experience in Media Strategy or Planning, with emphasis on Digital media
- Ability to handle multiple projects and meet tight deadlines under pressure
- Excellent written and verbal communication skills
- Strong presentation skills, ability to communicate to internal managers, clients, and media partners
- Solid understanding of the principles of marketing and advertising, media concepts and terms, and creative and budget requirements
- High level proficiency and knowledge of Microsoft Office products as well as planning tools
- Strong organizational and analytical skills
- Excellent time management skills and ability to follow through
Responsibilities
- Collaborate with the Strategy team to synthesize client information, campaign media objectives, and strategies into digital ideas.
- Participate in collaborative team brainstorms to launch plans.
- Create and present media-specific documentation, such as Requests for Proposals (RFPs), Digital media plans, Campaign recaps, etc.
- Lead the team in analyzing Digital proposals and partner negotiations.
- Analyze campaigns and recommend strategic and tactical changes to maximize campaign performance.
- Utilize a variety of systems (Nielsen, ComScore, eMarketer, and Forrester) for competitive analysis, media planning development, and reporting.
- Lead and manage the budget and client billing process to ensure accuracy and timely delivery.
- Support team in setting up 3rd party ad server/tracker system.
- Supervise the team to ensure data entry in the billing system (SBMS) and insertion orders are correct and prompt.
- Support day-to-day communication with key partners: vendors, creative/partner agencies, and clients.
Benefits
- Generous medical, dental, vision, pet insurance, commuter benefits, disability and life insurance coverage
- 401(k) matching
- Up to 14 holidays per year
- A “Do Good Day”
- Unlimited PTO
- Employee social and wellness events
- DEI Council
- Auto purchase rebate program
- Monthly wellness allowance
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
