Studio Manager

Orangetheory - Franchise #0318•Greensboro, NC
•$50,000 - $55,000•Onsite

About The Position

The Studio Manager leads all aspects of studio performance, including member acquisition and retention, sales execution, team development, and operational excellence. The role oversees day-to-day studio operations while driving revenue growth, profitability, and a consistent, high-quality member experience. The Studio Manager recruits, hires, onboards, coaches, schedules, and supervises Sales Associates; sets performance expectations; tracks business metrics; and supports achievement of sales goals, operational standards, and company initiatives. In partnership with the Head Coach, the manager aligns sales, operations, and fitness execution and serves as the primary leader accountable for studio success, team performance, and member satisfaction. The position reports to the Regional Sales and Operations Manager. The Studio Manager drives financial performance through membership growth, class utilization, ancillary revenue, lead generation, sales strategy, expense control, and accurate business reporting. The role also champions member service and retention, addresses escalated concerns, monitors feedback, and maintains studio presentation and facility standards. Operational responsibilities include inventory management, facility and equipment upkeep, vendor and maintenance coordination, compliance, and implementation of company initiatives. This is a full-time, exempt, mid-level management position that directly supervises Sales Associates. It operates primarily in studio environments, with regular computer and office-equipment use, in-person and phone communication, and frequent movement through studio locations. The environment may be loud or fast-paced. Regular business hours are Monday through Friday, with flexibility required for evenings, weekends, and extended hours as needed. The manager works either Saturday or Sunday on the last weekend of each month for month-end closeout, as directed by the supervisor. Travel is not anticipated unless needed for training or other company needs.

Requirements

  • High school diploma or equivalent required.
  • Minimum of 1 year of experience in retail, fitness, hospitality, or direct sales management environments.
  • Prior single-unit management experience required.
  • Demonstrated ability to lead teams, drive sales performance, manage operations, and deliver a strong member experience in a fast-paced environment.
  • Passion for health, fitness, and member engagement.
  • Strong leadership, coaching, communication, relationship-building, and cross-functional collaboration skills.
  • Ability to manage challenges calmly and professionally, work under pressure, and respond to sensitive inquiries or complaints with empathy.
  • Strong problem-solving, critical-thinking, listening, and research skills; results-oriented and self-motivated.
  • Excellent verbal, written, and presentation skills.
  • Ability to handle sensitive information confidentially and represent the organization professionally.
  • Ability to occasionally lift up to 30 pounds and bend or stand as needed.
  • Ability to meet the position’s vision, communication, movement, and other physical demands.

Nice To Haves

  • Bachelor’s degree in Business, Management, or a related field.
  • Experience in boutique fitness, health clubs, gyms, or Orangetheory Fitness.

Responsibilities

  • Lead, coach, and develop studio team members to deliver brand standards across member experience, sales, operations, and studio performance.
  • Foster an inclusive, accountable culture that encourages teamwork, engagement, and continuous development.
  • Coach Sales Associates, provide feedback and performance conversations, and create development plans.
  • Plan workforce needs, oversee scheduling, and deploy talent to maintain appropriate staffing levels.
  • Recruit, interview, hire, and onboard team members; support succession planning and development of internal talent.
  • Reinforce company training initiatives and partner with the Head Coach and Regional Sales and Operations Manager on performance and growth action plans.
  • Promote communication and alignment between sales and fitness teams.
  • Oversee daily sales performance, operational execution, staffing utilization, and studio business needs.
  • Drive profitability through membership growth, class utilization and bookings, ancillary revenue, and disciplined expense and labor management.
  • Generate leads through community outreach, grassroots marketing, referrals, partnerships, and other initiatives.
  • Monitor, analyze, and communicate business metrics through accurate daily, weekly, and monthly reporting.
  • Lead execution of sales strategies, lead management, promotional campaigns, corporate initiatives, and local marketing efforts.
  • Identify and implement opportunities to improve revenue, efficiency, retention, and overall studio performance.
  • Manage payroll, labor, controllable expenses, and financial performance in line with company expectations and budget goals.
  • Champion a high-quality member experience and ensure exceptional customer service through team leadership and accountability.
  • Help address and resolve member questions, concerns, and escalated issues promptly and professionally.
  • Conduct studio audits and observations; assess operations, service, cleanliness, and member experience, and provide real-time coaching.
  • Monitor member feedback, reviews, and satisfaction metrics and implement corrective actions and improvements.
  • Maintain a welcoming, inclusive, community-focused environment and support engagement, retention, and community-building initiatives.
  • Maintain studio presentation, merchandising, and facility standards.
  • Oversee daily operations and ensure consistent execution of company policies, procedures, and brand standards.
  • Track inventory of equipment, supplies, shipments, janitorial materials, and retail merchandise, including apparel, heart rate monitors, accessories, and other studio devices.
  • Address operational issues involving employee relations, human resources matters, inventory, supply coordination, and facility maintenance.
  • Use meetings, reporting tools, and digital communication platforms to communicate priorities and maintain alignment.
  • Maintain a clean, organized, functional studio and fitness equipment; coordinate maintenance requests, vendors, and repairs.
  • Ensure compliance with company policies, safety standards, operational procedures, and applicable workplace regulations.
  • Support new studio initiatives, process improvements, and company programs.
  • Work either Saturday or Sunday on the last weekend of each month for month-end closeout, as directed by the supervisor.
  • Travel only if deemed necessary for training or other company needs.
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