Studio Director

Talent Trib3 • East Brunswick, NJ

5d • Onsite

About The Position

Alloy Personal Training East Brunswick is seeking a founding Studio Director to lead the studio launch and drive membership growth from day one. The Studio Director will be responsible for building a member base, leading all sales and consultations, developing the coaching team, and owning the studio's business performance from pre-sale through opening and beyond. This is not a passive management role. It is a ground-floor leadership opportunity for an experienced fitness professional who wants to own a business outcome, operate with an entrepreneurial mindset, and build something exceptional in the Snoqualmie market.

Requirements

• 2+ years of fitness studio management or equivalent leadership experience
• Demonstrated track record of hitting membership sales targets
• Experience building client relationships and community in a local market
• Comfortable operating in a startup or launch environment
• Proficiency with Mindbody or similar club management software preferred
• CPR/AED/First Aid certification required (or willingness to obtain)
• Willingness to work evenings, weekends, and extended hours as needed

Nice To Haves

• Boutique fitness or franchise experience preferred

Responsibilities

• Drive pre-sale membership enrollment and lead conversion from day one
• Lead all Starting Point consultations with prospective members including movement screen, goals discussion, InBody assessment, and follow-up process
• Own member acquisition through local partnerships, community events, and digital marketing
• Track and analyze KPIs including lead volume, booking rate, show rate, close rate, and attrition via Mindbody
• Conduct monthly outreach to members with 8 or fewer visits in the last 30 days
• Achieve membership, revenue, and utilization targets
• Recruit, hire, and train part-time coaching staff
• Build a positive, high-accountability team culture
• Lead weekly staff meetings covering workouts, scheduling, and performance metrics
• Conduct quarterly performance reviews for Head Coach and part-time coaches
• Lead by example in work ethic, urgency, and ownership
• Oversee daily studio operations in alignment with Alloy brand standards
• Implement and enforce health, safety, and operational procedures
• Be present during peak training times to provide leadership and support
• Manage expenses and operate within budget
• Ensure consistent communication regarding performance metrics
• Lead training sessions per week as needed
• Maintain a strong working knowledge of Alloy programming and coaching standards
• Be capable of stepping in to support or cover sessions when necessary

Benefits

• Salary: $60,000 - $70,000 annually
• Bonus: Monthly performance bonus based on average membership
• Growth: Ground-floor opportunity with potential for expanded leadership as additional locations open

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed