Student Recruitment & Outreach Specialist

Fort Worth STEAM Academy•Fort Worth, TX

5d•$18 - $20•Hybrid

About The Position

The Student Recruitment & Outreach Specialist supports FWSA's enrollment goals by connecting with prospective families, executing community-based recruitment activities, and providing consistent follow-up throughout the application and enrollment process. This is a highly people-facing role for someone who enjoys building relationships, is comfortable initiating conversations with families, and takes ownership of following leads through the enrollment process. Because families are often most accessible outside traditional business hours, this position requires flexibility to work evenings and weekends.

Requirements

High school diploma or equivalent.
At least one year of experience in sales, recruitment, admissions, customer service, community outreach, event engagement, or a related field.
Excellent verbal communication and interpersonal skills.
Friendly, confident, and comfortable initiating conversations with prospective families and community members.
Strong organization, follow-through, and attention to detail.
Ability to work independently, prioritize outreach activities, and consistently follow up with prospective families.
Comfortable conducting outbound phone outreach and communicating through text and email.
Proficiency with basic technology and ability to learn CRM, enrollment, and lead-tracking systems.
Ability and willingness to work a flexible schedule that includes evenings and weekends.
Reliable transportation and ability to travel locally throughout Fort Worth for recruitment activities.

Nice To Haves

Bilingual English/Spanish.
Two or more years of experience in sales, recruitment, admissions, enrollment, or community outreach.
Experience in K–12 education, charter schools, student recruitment, or school enrollment.
Existing knowledge of or relationships within Fort Worth communities.
Experience using CRM, enrollment, or lead-management platforms.

Responsibilities

Represent FWSA at community events, festivals, youth activities, neighborhood gatherings, local markets, and other recruitment opportunities throughout Fort Worth.
Build relationships with prospective families and clearly communicate FWSA's academic program, school culture, extracurricular opportunities, and enrollment process.
Set up and staff recruitment tables and other outreach activities, including distribution of approved recruitment materials.
Conduct grassroots outreach to businesses, apartment communities, community organizations, youth programs, and other locations serving prospective families.
Identify and recommend new events, partnerships, and outreach opportunities that can expand FWSA's reach.
Conduct outbound phone, text, and other approved follow-up with families who have expressed interest in FWSA.
Build relationships with prospective families from initial interest through application and registration.
Answer questions accurately and provide excellent customer service throughout the enrollment process.
Support families in completing applications and registration steps, including helping families navigate online forms and required documentation.
Schedule and support school tours, open houses, information sessions, and other prospective-family events.
Conduct timely follow-up with families who have started but not completed application or registration steps.
Maintain accurate and timely records of prospective-family interactions, lead status, applications, and next steps in FWSA's designated CRM or enrollment system.
Track recruitment activity and progress toward established enrollment goals.
Review lead and application pipelines regularly to identify families requiring additional follow-up.
Identify trends, barriers, and opportunities and communicate them to school leadership.
Maintain confidentiality and protect prospective student and family information in accordance with applicable requirements and FWSA procedures.
Collaborate with school leadership and staff to execute recruitment campaigns and enrollment events.
Participate in regular check-ins to review recruitment activity, progress toward goals, and upcoming priorities.
Maintain current knowledge of FWSA's academic model, programs, enrollment process, and key messages so families receive accurate and consistent information.
Support additional student recruitment and enrollment activities based on seasonal needs.