Student Marketing Support Assistant

Florida Gulf Coast University•Lexington, MA

23h

About The Position

The Student Worker will support the Marketing team with day-to-day operations, content management, and special projects. This role is ideal for students interested in marketing, digital communications, and brand strategy, offering hands-on experience in website management, content organization, and campaign support.

Requirements

Currently enrolled FGCU student (Marketing, Communications, Digital Media, or related field preferred)
Strong organizational skills and attention to detail
Familiarity with Microsoft 365 and basic digital tools
Ability to manage multiple tasks and meet deadlines

Nice To Haves

Experience with content management systems (CMS) and/or website platforms is a plus
Basic understanding of file management, naming conventions, and digital asset organization
Experience with Adobe Creative Suite, Canva, or similar tools
Strong written and verbal communication skills

Responsibilities

Assist with administrative and project-based tasks for the marketing team
Support content creation and updates across digital platforms
Help maintain brand consistency across materials
Audit existing website content and inventory digital assets (images, PDFs, videos, documents)
Organize assets into structured folders following naming conventions and taxonomy guidelines
Tag and categorize assets for improved searchability and future use
Assist in migrating approved content into the new website CMS
Resize, compress, or format images and files to meet web standards and accessibility requirements
Collaborate with team members to ensure content aligns with updated navigation and user experience goals
Maintain a tracking spreadsheet or database to monitor asset status (e.g., reviewed, approved, migrated)
Support quality assurance by checking links, formatting, and content accuracy post-migration
Assist with updates to web pages and landing pages
Upload and format content within the CMS