Work Study - Student Marketing & Social Engagement Assistant, Summer High School Institute
University of Wyoming•Laramie, NY
•Hybrid
About The Position
The Summer High School Institute at the University of Wyoming is seeking a creative, energetic, and detail-oriented Student Marketing & Social Engagement Assistant. This role will support program marketing, student outreach, and social media engagement efforts, providing hands-on experience in content creation, digital marketing, event promotion, and audience engagement. The goal is to increase awareness and participation in summer programming.
Requirements
- Current undergraduate or graduate student enrolled at the institution.
- Strong written and verbal communication skills.
- Familiarity with major social media platforms and current digital trends.
- Ability to work independently and collaboratively in a team environment.
- Strong organizational skills and attention to detail.
- Ability to manage multiple projects and meet deadlines.
- Must be eligible, have received and accepted work study award through Student Financial Aid for the applicable semester and/or academic year.
Responsibilities
- Assist with the development and distribution of promotional materials for Summer High School Institute programs.
- Create engaging content for social media platforms including Instagram, Facebook, TikTok, LinkedIn, and X (Twitter).
- Draft marketing copy for emails, newsletters, digital signage, and website updates.
- Help maintain a content calendar and support timely posting of communications.
- Assist with capturing photos and videos during program events and activities.
- Monitor social media accounts and respond to questions or comments as directed.
- Promote upcoming events, deadlines, and student success stories.
- Create short-form videos, graphics, and student spotlights to encourage engagement.
- Support online campaigns designed to increase program awareness and participation.
- Track engagement metrics and provide recommendations for improving reach and visibility.
- Assist with outreach activities, information sessions, and recruitment events.
- Support event promotion before, during, and after program activities.
- Help gather participant testimonials, photos, and feedback for future marketing efforts.
- Represent the Summer High School Institute in a professional and welcoming manner.
- Assist with organizing digital marketing assets and program materials.
- Maintain records of social media content and marketing projects.
- Complete other duties as assigned in support of program goals.
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What This Job Offers
Job Type
Part-time
Career Level
Entry Level
Education Level
No Education Listed
