Student Marketing Analyst Specialist

ASU Enterprise Partners•Scottsdale, AZ

About The Position

We are seeking a data-driven Student Assistant, Marketing Analyst Specialist to join our marketing data analytics team. The ideal candidate will be responsible for collecting, analyzing, and interpreting marketing data to inform strategic decision-making and optimize digital environments and marketing campaigns. As a key member of the Data, Analytics, and Insights (DAI) team, you will collaborate with other team members to align our efforts with business objectives and deliver value to our stakeholders. The Marketing Analyst Specialist will play a crucial role in measuring marketing performance, identifying trends, and uncovering actionable insights to drive business growth. This position will require approximately 20 hours per week.

Requirements

Familiarity with quantitative analysis
Familiarity with qualitative analysis
Strong problem-solving skills and ability to learn new concepts and technologies quickly
Familiar with concepts related to website performance, search engine optimization, and communications
Strong leadership, communication, and collaboration skills.
Passion for innovation and commitment to continuous learning
Currently pursuing a degree (Bachelor’s, Master’s, or Graduate) in marketing analytics or related program at ASU.

Nice To Haves

Minimum of 1+ years in marketing analytics
Completed relevant coursework in areas such as website analytics, search engine marketing and optimization, strategic communications, or related disciplines
Certified in Google Analytics
Demonstrate experience in data analytics
Google Analytics, Google Tag Manager, Google Search Console, Optimizely, Salesforce Marketing Cloud

Responsibilities

Collect and analyze marketing data from various sources, including website analytics, search engine optimization, social media, communications, paid media, and CRM systems.
Track and measure the effectiveness of marketing campaigns and digital environments, including ROI, conversion rates, and other key performance indicators (KPIs).
Develop comprehensive reports and presentations that summarize marketing performance, highlight key trends, and provide actionable recommendations to improve effectiveness of campaigns and digital environments.
Collaborate with marketing team members to optimize marketing campaigns based on data-driven insights.
Evaluate A/B tests to measure effectiveness of different marketing strategies and tactics.
Create visually appealing dashboards and reports to communicate complex data insights to stakeholders.