Student Marketeer Team Lead - Pittsburgh, PA

Red Bull•Pittsburgh, PA

7h•Onsite

About The Position

As the Student Marketeer Team Lead (SMTL), you will support the Field Marketing Specialist (FMS) in driving brand image and product trial in your market, in addition to your role as a Student Marketeer (SM). Your primary functions are to assist the FMS and SM efforts in your market, support key areas of student marketeer tool management, planning & in-field/on-campus execution. You will support the FMS planning efforts to build brand awareness on campus, increase sales in-market and on campus, and drive product trial (direct/indirect). You are responsible for providing feedback on campus & in-market activities, and acting as a support in team recruitment, onboarding, training, and activations.

Requirements

Must be currently assigned the Student Marketeer – Generalist role with at least 6 months of experience as a Student Marketeer (formerly SMSU, Wing, or SBM).
Proven ability to lead a project and motivate team members.
Passion for the Brand and demonstrated ambassador of both Brand and Product knowledge.
A desire to coach fellow Student Marketeers.
Able to work flexible part-time hours, including some nights and weekends.
University/college enrollment.
Employees may be required to lift and or move up to 25 pounds or more as needed.

Responsibilities

Support the Field Marketing Specialist (FMS) in driving brand image and product trial in the market.
Assist the FMS and Student Marketeer (SM) efforts in the market.
Support student marketeer tool management, planning, and in-field/on-campus execution.
Support FMS planning efforts to build brand awareness, increase sales, and drive product trial.
Provide feedback on campus & in-market activities.
Act as a support in team recruitment, onboarding, training, and activations.
Support the team in the field through demonstration of expert Brand and Product knowledge.
Support FMS in motivating and inspiring SMs in the field and the office.
Contribute to trial driving focuses designed to grow the user base.
Assist the FMS in building activities in line with Regional + National priorities & strategy.
Share ideas to innovate in bringing the World of Red Bull to life on campus.
Support the process for sampling and university planning, scheduling, and feedback.
Occasionally participate in National marketing planning or brainstorming sessions.
Demonstrate the 8-step sampling technique in-field during SM missions.
Provide in-field coaching to fellow Student Marketeers to support driving trial and bringing the brand to life.
Support the FMS in ensuring Campus Sales Audits are complete and up to date in RBU.
Demonstrate the Ace of Sales techniques in the field during SM Missions, showcasing the P.I.P.E. technique.
Reinforce FMS guidance and deadlines around RBU portal, and provide feedback to ensure aligned & successful plans.
Occasionally attend cross-functional or cell team meetings to collaborate with the sales team.
Manage Student Marketeer Sampling & Seeding inventory and ordering.
Coordinate regular Mini fleet maintenance and fuel card management.
Support the FMS with any scheduling or coordination involved with warehouse management.
Provide monthly analysis to FMS on the status of all branded assets.
Share ideas with FMS for monthly team meetings, areas of opportunity, and coaching needs.
Support training of new Student Marketeers.
Collaborate with FMS to develop a market-level recruitment plan, with a campus-focused approach.
Execute recruitment missions alongside fellow Student Marketeers.
Support monthly training on execution standards, best practice sharing, and competitive trend analysis on campus.