Student Graphic Design Assistant Specialist

The New School•Town of Newburgh, NY

1d•Hybrid

About The Position

The New Store, The New School’s official campus retail store, is seeking a Student Graphic Design Assistant Specialist to support marketing and merchandise initiatives through graphic design, content creation, social media, and email marketing. Reporting to the Associate Director, the role creates graphics for advertising and merchandise, assists with social media planning and content production, and contributes to email and mass marketing campaigns. The position offers hands-on experience creating real-world creative content and helping shape The New Store’s visual identity and connection with the university community. The role requires reliability, attention to detail, customer focus, and the ability to collaborate in a fast-paced environment. It is hybrid, with on-site presence for key team initiatives, event coverage, and retail tasks; digital assignments may be completed off-site, and strategic alignment and group check-ins take place on campus or virtually. The hourly rate is $20.00.

Requirements

Portfolio or examples demonstrating graphic design skills and understanding of typography, composition, color, and visual communication.
Familiarity with Adobe Creative Cloud, particularly Photoshop, Illustrator, and/or InDesign.
Interest or experience in social media, digital marketing, photography, video, and/or content creation.
Basic understanding of digital and print file formats and ability to prepare files for various applications.
Strong written and verbal communication skills, including ability to create clear and engaging promotional copy.
Strong attention to detail and organization, with ability to manage multiple projects and meet deadlines.
Creative, curious, and self-motivated, with ability to contribute ideas and take initiative.
Ability to work independently and collaboratively, receive feedback, and make revisions through the creative process.
Ability to learn new software, platforms, and marketing tools and adapt to changing priorities.
Professional and dependable, with ability to represent The New Store and The New School positively when working with students, faculty, staff, vendors, and the university community.

Nice To Haves

Experience with Canva or other digital design tools.
Experience creating social media content, including photography, video, short-form content, or motion graphics.
Experience with merchandise design, apparel graphics, product photography, or other creative work prepared for physical production.
Experience with email marketing, content planning, social media analytics, or digital marketing platforms.

Responsibilities

Create digital and print marketing materials, including social media and email graphics, advertisements, posters, signage, and promotional materials.
Develop original merchandise artwork and assist with mockups, adaptations, and production-ready files for apparel, accessories, gifts, and special collections.
Maintain organized creative files and ensure designs follow The New School’s brand standards, visual identity, and licensing requirements.
Collaborate with Store staff on creative concepts supporting merchandise, marketing, and business objectives.
Assist with planning and executing social media campaigns, including content calendars, photography, video, posting, and promotional copy.
Create content featuring merchandise, Store activities, events, product launches, and other initiatives, including occasional motion graphics or animation.
Schedule and post approved social media content, track analytics, and offer insights and ideas based on audience engagement.
Help maintain a consistent visual identity and voice across The New Store’s social media channels.
Assist with planning and developing email and mass marketing campaigns promoting merchandise, events, promotions, and Store initiatives.
Create graphics, promotional copy, and other visual assets for email and digital marketing campaigns.
Assist with formatting, scheduling, and distributing approved communications.
Track campaign engagement and help identify opportunities to improve future marketing efforts.
Assist with creative development for merchandise collections, special projects, product launches, and seasonal campaigns.
Research design trends, student interests, and creative opportunities to inform merchandise and marketing initiatives.
Assist with product photography and create visual assets for online merchandise listings, promotions, and displays.
Collaborate with Store staff and university partners on creative and promotional projects as assigned.
Take on increasing responsibility for creative projects while developing skills in design, marketing, social media, content creation, and merchandise development.
Build professional portfolio experience through real-world design and marketing projects, where appropriate.
Participate in training and professional development opportunities and set developmental goals with a supervisor.
Communicate creative ideas, receive and incorporate feedback, and collaborate with professional staff and student employees.