Student CMO (Campus Marketing Officer – Marketing Intern)

Barnes & Noble Education, Inc. • Kent, OH

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About The Position

Our campus stores serve as a vibrant hub of college life and learning. We believe in creating retail and learning experiences that engage students, support faculty, and build alumni loyalty. Together, our teams and stores work to elevate lives through education.

This role offers valuable experience in digital marketing, brand strategy, content creation, experiential marketing, and consumer engagement within a fast-paced retail environment.

This is more than an internship — it’s a chance to build your portfolio, gain hands-on marketing experience, collaborate with campus leaders, and make a visible impact on student life at Kent State University.

Requirements

• Current undergraduate student at Kent State University (Kent Campus) majoring in Marketing, Business, Communications, or a related field.
• Strong communication and storytelling skills with an eye for engaging content.
• Passion for social media, branding, and campus engagement.
• Organized, detail-oriented, and comfortable managing multiple projects.
• Self-starter who works well independently and collaboratively.
• Ability to commit for at least 6 months; full academic year preferred.

Nice To Haves

• Familiarity with Canva, Adobe Creative Suite, or similar design tools is a plus.
• Previous marketing, retail, or campus involvement experience is helpful but not required.

Responsibilities

• Create engaging social media and digital content for platforms like Instagram, Facebook, and LinkedIn.
• Help plan and execute student-focused marketing campaigns, promotions, and events.
• Support experiential marketing efforts including author visits, bookstore activations, giveaways, and student programs.
• Research marketing trends and help identify new ways to connect with students and grow engagement.
• Collaborate with bookstore leadership and campus partners on creative campaigns and special projects.
• Assist with marketing strategy development and brand-building initiatives.
• Support additional marketing and promotional efforts as needed.

What This Job Offers

• Career Level: Intern
• Education Level: No Education Listed