Student Associate, SCL Communications

University of Texas at Austin

9d•Onsite

About The Position

The Communications Student Associate will support the School’s social media presence by creating engaging, timely content that highlights its students, faculty, programs, and events. This role is ideal for a creative and dependable student who enjoys photography, social media, and storytelling. The student associate will attend events, capture photos and short-form video, draft captions, and help publish content across the School’s social media platforms. They will also independently identify opportunities to create original content while attending campus activities or representing the School in the community.

Requirements

Strong written communication skills, including the ability to create clear and engaging social media captions.
Familiarity with major social media platforms, particularly Instagram, LinkedIn, Facebook.
Experience taking photos or recording short-form video content using a smartphone or camera

Nice To Haves

Coursework or experience in communications, marketing, journalism, public relations, photography, videography, or a related field.
Experience managing social media accounts for a student organization, academic unit, business, or other organization.
Familiarity with Canva, Adobe Creative Suite, or similar design and editing tools.
Knowledge of current social media trends and best practices.

Responsibilities

Attend School events, lectures, programs, and other activities to capture high-quality photos and short-form video content.
Develop engaging captions and social media posts that reflect the School’s voice, mission, and brand.
Publish or schedule approved content across designated social media platforms.
Independently identify and pursue content opportunities, including student experiences, campus activities, behind-the-scenes moments, and other relevant topics.
Develop original social media concepts, recurring content series, and short-form videos designed to increase audience engagement.
Monitor social media trends and recommend appropriate ways for the School to participate.
Track social media performance, including reach, impressions, engagement, follower growth, and other relevant insights.
Prepare brief reports identifying content trends, successful posts, and opportunities to improve engagement.
Assist with maintaining a social media content calendar and planning coverage for upcoming events.
Organize and maintain digital photo and video files.
Ensure content follows University policies, accessibility standards, and applicable branding guidelines.
Coordinate with the communications team to obtain necessary reviews and approvals before publishing content.
Perform other communications-related duties as assigned.