Strategy - Sr Director

Adelphi Group • Raleigh, NC

6d • Hybrid

About The Position

As a data-driven, strategic marketing agency, Targetbase believes clients become stronger when they leverage the wealth of information consumers provide every day. Targetbase integrates technology, analytics, creative, digital, and strategy to create a better consumer experience, which improves consumer engagement and drives a more profitable outcome for clients. The Senior Director within the Strategy group will contribute to the strategic marketing direction for our clients, based on company objectives, data-driven customer insights, and competitive assessments. This role requires an exceptionally motivated and passionate individual who is highly driven, talented, and hardworking and who wants to be rewarded for creating significant growth for Targetbase. Targetbase is a part of Omnicom Precision Marketing Group (OPMG), which aligns Omnicom’s global digital, data and CRM capabilities to deliver precisely targeted and meaningful customer experiences at scale. Using its universal framework of connected data, connected intelligence and connected experiences, OPMG provides services that include data-driven product / service design, technology strategy and implementation, CRM / loyalty strategy and activation, econometric and attribution modelling, technical and business consulting and digital experience design and development.

Requirements

• Minimum of 10+ years of business experience in consumer/strategic marketing
• Proven success in managing, developing, and launching consumer-centric marketing initiatives
• 10+ years of experience gained in 2 or more industry sectors, e.g., Telecom, Retail, Packaged Goods, Healthcare, Strategy Consulting, Marketing Services, or Advertising
• Proven ability to create and deliver marketing strategies
• Proven ability to stay current and knowledgeable on emerging technologies impacting consumers and purchasing behavior
• Proven ability to build and maintain positive trusted relationships with internal and external clients
• Strong presentation skills with the ability to think on his/her feet
• Strong collaboration and listening skills
• Bachelor’s Degree

Nice To Haves

• Experience in consultative selling is a plus
• Master’s Degree is preferred

Responsibilities

• Possesses overall responsibility for the strategic deliverables for assigned projects
• Contributes to the development of effective marketing strategies for clients as they relate to consumer-centric marketing
• Contributes to the creation of revenue growth via the design and sale of innovative solutions for existing clients
• Ensures excellent service delivery to clients; responsible for collaborating with a multi-functional team and providing them the knowledge and enablement to ensure all delivery is “on strategy”

Benefits

• Omnicom is committed to hiring and developing exceptional talent.
• We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do.
• We strongly believe that celebrating what makes us different makes us better together.
• Join us—we look forward to getting to know you.
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• It is the policy of Omnicom and any of its affiliates to provide equal employment opportunities to all employees and applicants for employment without regard to race, religion, color, ethnic origin, gender, gender identity, age, marital status, veteran status, sexual orientation, disability, or any other basis prohibited by applicable federal, state, or local law.
• EOE/AA/M/D/V/F.
• At Omnicom Group, careers are designed for growth.
• We’ve purposefully crafted a transformative talent experience built with accountability in action — focused on community, impact, and opportunity.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior