Strategy & Insights Senior Lead

PMG•Dallas, TX

1d•Remote

About The Position

The Strategy & Insights Senior Lead is an experienced practitioner and emerging leader who drives high-impact strategic engagements across business transformation, consulting and go-to-market strategy. This role operates at the intersection of consulting rigor and modern marketing capability, guiding clients through complex business challenges with the depth and discipline of a top-tier management consulting firm. The Strategy & Insights Senior Lead is expected to frame core business problems, shape transformative solutions, manage cross-functional project teams, and build trusted, lasting relationships with senior client stakeholders. They bring a strong point of view, command executive rooms, and translate strategic ambiguity into clear, actionable direction. This is a versatile leadership role. Depending on client context and business need, the Strategy & Insights Senior Lead may be operating in one or more strategic domains, from business and organizational transformation, marketing and growth strategy, technology and digital enablement, to data and AI-driven decision-making.

Requirements

Experienced practitioner and emerging leader
Drives high-impact strategic engagements across business transformation, consulting and go-to-market strategy
Operates at the intersection of consulting rigor and modern marketing capability
Guides clients through complex business challenges with the depth and discipline of a top-tier management consulting firm
Frames core business problems
Shapes transformative solutions
Manages cross-functional project teams
Builds trusted, lasting relationships with senior client stakeholders
Brings a strong point of view
Commands executive rooms
Translates strategic ambiguity into clear, actionable direction
Works in one or more strategic domains: business and organizational transformation, marketing and growth strategy, technology and digital enablement, data and AI-driven decision-making
Experience leading the design and execution of complex analytical studies (e.g., market entry evaluations, organizational assessments, digital transformation readiness analyses, marketing effectiveness reviews)
Experience developing comprehensive business transformation roadmaps
Experience facilitating executive workshops and conducting senior stakeholder interviews
Experience managing project teams across the full delivery lifecycle
Experience serving as a primary day-to-day strategic partner to senior client stakeholders (Director to VP level)
Experience building trusted advisor relationships
Experience presenting strategic findings and recommendations to executive audiences
Experience framing ambiguous, high-stakes business problems using structured consulting methodologies (issue trees, hypothesis-driven approaches, scenario planning)
Experience synthesizing quantitative and qualitative data into insight-driven narratives
Experience evaluating competitive landscapes, macroeconomic conditions, consumer behavior shifts, and technology inflection points
Experience identifying where AI, automation, and emerging technology create real transformation leverage
Experience structuring and leading engagement teams of junior and mid-level strategists
Experience mentoring junior strategists in core consulting disciplines
Experience championing the integration of AI-enabled tools and automation
Experience contributing to the firm's intellectual capital (proprietary frameworks, published perspectives, reusable methodologies, internal training)
Experience supporting business development efforts (pitch narratives, proposal development, strategic positioning)
Keeps up-to-date with macro trends in business, marketing, measurement and technology

Nice To Haves

Experience with PMG's proprietary operating system, Alli

Responsibilities

Lead the design and execution of complex analytical studies, such as market entry evaluations, organizational assessments, digital transformation readiness analyses, and marketing effectiveness reviews, to inform C-suite level decisions.
Develop comprehensive business transformation roadmaps, defining key strategic initiatives, sequencing timelines, outlining resource requirements, and embedding critical change management considerations.
Facilitate executive workshops and conduct senior stakeholder interviews to define strategic objectives, surface critical business issues, and co-create solutions with client leadership.
Manage project teams across the full delivery lifecycle, from initial problem framing through final presentation, ensuring the quality, timeliness, and strategic impact of all workstreams.
Serve as a primary day-to-day strategic partner to senior client stakeholders (Director to VP level), proactively managing expectations, surfacing risks, and navigating complex organizational dynamics.
Build trusted advisor relationships that extend beyond individual engagements, positioning the team as a long-term strategic partner to client leadership.
Present strategic findings and recommendations to executive audiences with clarity, authority, and a strong, defensible point of view.
Identify whitespace: surface unmet needs within client organizations and translate them into scoped, well-defined strategic engagements that deepen the partnership.
Frame ambiguous, high-stakes business problems using structured consulting methodologies (issue trees, hypothesis-driven approaches, scenario planning) to guide rigorous analysis.
Synthesize quantitative and qualitative data into insight-driven narratives that connect business strategy to measurable outcomes.
Evaluate competitive landscapes, macroeconomic conditions, consumer behavior shifts, and technology inflection points to build strategic perspectives that are both grounded and forward-looking.
Identify where AI, automation, and emerging technology create real transformation leverage (not just efficiency gains) and build that perspective into client recommendations.
Structure and lead engagement teams of junior and mid-level strategists. This means defining the work plan, assigning ownership, setting quality standards, and running the rhythm of an engagement.
Actively mentor junior strategists in core consulting disciplines including structured thinking, data analysis, executive storytelling, and stakeholder management.
Champion the integration of AI-enabled tools and automation into engagement delivery, elevating both the quality and efficiency of strategic work.
Contribute to the firm's intellectual capital: proprietary frameworks, published perspectives, reusable methodologies, and internal training that raise the collective capability.
Support business development efforts by contributing to pitch narratives, proposal development, and strategic positioning for new client opportunities.
Stay ahead of macro trends in business, marketing, measurement and technology to bring fresh, forward-looking perspectives to client engagements and developing proprietary thought leadership.