Strategy Director

UMT - Internal•New York, NY

4h•$140,000 - $165,000•Hybrid

About The Position

We are an award-winning independent creative solutions company that aspires to be the most culturally-influential company in the world. We help ambitious brands harness the power of culture to solve their biggest challenges. As a unique mix of experts in culture, technology, and storytelling, we are united by a passion to grow brands in ways that advertising alone can never do. We are an entrepreneurial business – not a traditional “ad agency.” That means we value resourcefulness and tenacity just as much as we value creativity and intelligence. We’re unapologetically ambitious! We are looking for a Strategy Director to join Translation! Please note that this role demands four days in office and one day remote.

Requirements

Clear and persuasive communication skills with a knack for storytelling
Self-motivated and able to thrive in a fast-paced and self-directed environment
A deep pursuit and passion for something that informs your perspective on culture
Excellent quantitative and research skills and proven data interpretation capabilities
Exceptional verbal and written communication skills
Have a curious mind and a passion for understanding what drives consumers & culture
6+ years of relevant experience in a role focusing on strategy and brand development
A diverse background of strategic skills and disciplines (ie., consumer research, social strategy, comms planning)
Passion for insights, innovation, and growing client and agency relationships
Experience culling insights and designing consumer research studies

Nice To Haves

Proven ability to think creatively about insight discovery, development, and application
A vetted track record collaborating with cross-functional teams
Has led design and execution of quantitative and/or qualitative research methodologies
Considerable grasp of the digital and social media ecosystem
Proven ability to uncover and translate insights from African American consumer culture into impactful brand, media, and creative strategies

Responsibilities

Ensure the quality, clarity, and accuracy of audience, cultural, and brand insights
Identify the "real” problem of every business and brand challenge, quickly assessing and defining the “why” and “how” of every brief
Expertly guide brand positioning and inform messaging and channel strategy
Lead day-to-day client and project engagements across key accounts
Work closely with data strategists, context planners, account directors, and creatives to formulate and execute a vision for how we respond to every brand assignment
Build positive relationships internally and externally, inspiring work from common intent and shared desired outcomes
Oversee the output of junior team members to ensure it meets client goals and business objectives
Contribute to the intellectual capital of the company as it relates to the understanding and decoding of audience and cultural insights