Strategy director

Humanise • Toronto, ON

2d • Hybrid

About The Position

At Glassroom, we transform brilliant strategies into inspiring results. Glassroom is a fast-growing independent media agency, a true laboratory where we prioritize transparency with our advertisers, the continuous professional development of our experts, and the constant improvement of our practices. We are convinced of the strength of the collective. It's curious, ambitious, and autonomous humans who allow us to offer a unique service to our clients. Human intelligence and teamwork are the fuel of our agency. We are part of Humanise, a collective of independent and complementary companies that share a simple conviction: consumers are first and foremost people. At Glassroom, we don’t just accept differences—we celebrate them. We believe that a diverse team brings a wider range of perspectives, leading to more innovative solutions and a better environment for everyone. We are committed to building a space where every "you" feels welcome, regardless of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. Even if you don’t check every single box on this job description, we encourage you to apply. We value potential, passion, and lived experience just as much as a formal checklist.

Requirements

• 8–10+ years in media planning, buying, or strategic marketing (agency experience preferred).
• Proven track record planning across all media channels (digital, broadcast, OOH, print, audio).
• Confident in client-facing environments with exceptional written, verbal, and presentation skills.
• Listens well and responds with care to team members.
• Values different viewpoints and seeks to understand before being understood.
• Connects easily and builds trust across diverse groups.
• Strong attention to detail with a natural ability to mentor talent, influence stakeholders, and work cross-functionally.
• Advanced proficiency in Microsoft Office (Excel, PowerPoint, Word) and standard media planning software.
• Leadership and strong communication skills; you enjoy working in a team.
• You are starting to master and implement change management in an organization.
• Curious; you like to ask questions to understand current ways of doing things.
• Rigorous; you treat client budgets with diligence and strong attention to detail.
• People Over Process: You know how to build an effective process, but you also factor in how people adopt it and how it aligns with the requirements of financial rigour.

Nice To Haves

• Post-secondary education in marketing, business, or a related field is an asset.

Responsibilities

• Guide the development and execution of integrated media strategies and actively lead client planning sessions and key deliverables.
• Serve as an agency SME on core planning principles, emerging channels, and market trends. You must be able to think strategically about platforms and media of all types. You can also follow our proprietary media planning approach, Clearframe.
• Formulate clear, data-informed rationale for media recommendations and present compelling strategies directly to clients.
• Monitor campaign performance alongside cross-functional teams, leveraging key metrics to refine strategies and maximize impact.
• Oversee the planning and implementation process across Supervisors, Planners, and Campaign Managers , mentoring direct reports and managing day-to-day media operations. Collaborate with leadership on the account across multiple markets.
• Stay ahead of industry shifts and foster a culture of creative, forward-thinking media planning. Be able to leverage analytics reports to adjust plans. And be able to identify areas of growth for new projects for clients and business development.
• Build trusting, collaborative partnerships with clients at all levels, proactively managing business concerns to solve issues early.

Benefits

• Hybrid Work: A perfect balance with 3 days in the office for team connection and 2 days remote.
• Generous Time Off: 3 weeks of annual vacation + the agency is closed during the Holiday season.
• "Human" Days: All statutory holidays doubled + 5 human days to take care of yourself + 1 volunteer day to give back to the community.
• Comprehensive Health: Group insurance plan (life, medication, dental, paramedical, travel...) with 3 coverage options.
• Active Well-Being: $250 per year reimbursed for your physical activities or the purchase of home fitness equipment.
• Green Transportation: Discounts on Bike share

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: Associate degree