Strategy Director Oncology Solid Tumor Marketing

GSK•Philadelphia, PA

About The Position

Our Oncology Business Unit has significant growth ambition over the Plan period. Our in-line business will continue to grow in a highly competitive and complex marketplace. We are expecting new indications to existing products, as well as a new product launch, in the next 3-year period. Additionally, there are key external events that we expect will change the competitive landscape in the areas in which our products compete. As a Strategy Director , Oncology Solid Tumor Marketing , you will be responsible for supporting and delivering against the overall mid- and long-term strategy for the brand. You will also develop, monitor and report on key metrics to assess the short-term performance of the brand across functions (KPIs, performance drivers, etc) , and support the development of key leadership and governance presentations (MPR/IR, Forecast, etc.). Further, you will be responsible for the overall brand budget (across functions), as well as forecast development, refinement, and tracking, in collaboration with finance, forecasting, and analytics. In addition, strategic lifecycle management is a core part of this role. In summary, key responsibilities are: Lead Commercial Strategy Team for the brand, a matrix team of commercial leaders across finance, forecasting, insights & analytics, marketing, and market access Strategic & Operational Planning Strategic development of brand KPIs, measurement plans, and performance monitoring aligned to strategic imperatives and critical success factors Development of leadership and governance documents (i.e. Monthly Performance Review (MPR)/Monthly Operational Review (OPR), Investor Relations (IR), launch readiness reviews (LRRs), etc.) Serve as marketing lead / point of contacts for Insights & Analytics, Competitive Intelligence, Forecasting and Supply Strategic LCM (Lifecycle Management) Strategy for a multi-indication product , including identifying current & future opportunities and prioritization of investment by indication as appropriate. Lead assessment of market development and key commercial opportunities to optimize launch planning Identify and integrate novel data sources (biomarker, lab, claims, RWE, etc.) to enhance marketing strategies

Requirements

Bachelor’s Degree
8+ years’ work experience, with 4+ years in pharmaceutical marketing or related function.
Experience with budget management and foundational principles of P&L management.
Demonstrated experience in strategy development and execution.
Ability to work effectively across a matrix environment and influence without formal authority.
Demonstrated ability to influence senior commercial leadership and confidently defend informed recommendations.
Demonstrated ability to apply data and analyses to drive high impact business decisions.
Strong verbal and written communication/ presentation skills.

Nice To Haves

MBA, MS, or MA in business, marketing science, or science related.
Oncology experience is preferred
Experience in insights and analytics, market research, or forecasting
Ability to lead through change and inspire agility/flexibility amongst team
Experience working with and managing external agencies, vendors and consultants in support of marketing plans and field team needs

Responsibilities

Lead Commercial Strategy Team for the brand, a matrix team of commercial leaders across finance, forecasting, insights & analytics, marketing, and market access
Strategic & Operational Planning
Strategic development of brand KPIs, measurement plans, and performance monitoring aligned to strategic imperatives and critical success factors
Development of leadership and governance documents (i.e. Monthly Performance Review (MPR)/Monthly Operational Review (OPR), Investor Relations (IR), launch readiness reviews (LRRs), etc.)
Serve as marketing lead / point of contacts for Insights & Analytics, Competitive Intelligence, Forecasting and Supply
Strategic LCM (Lifecycle Management) Strategy for a multi-indication product , including identifying current & future opportunities and prioritization of investment by indication as appropriate.
Lead assessment of market development and key commercial opportunities to optimize launch planning
Identify and integrate novel data sources (biomarker, lab, claims, RWE, etc.) to enhance marketing strategies