Strategy & Analytics Lead (Automotive)

USA TODAY Co.

About The Position

USA TODAY NETWORK / LocaliQ Automotive is building a best-in-class Strategy & Analytics function designed to help dealerships outperform the market. This role focuses on connecting digital behavior, consumer demand, and inventory realities to drive smarter marketing decisions and measurable business outcomes. The Strategy & Analytics Lead will act as a business partner, transforming complex, multi-source data into clear, confident direction for clients to act upon.

Requirements

Bachelor’s degree or equivalent experience
3+ years in analytics, strategy, consulting, or related roles
Strong experience working in data-rich, decision-driven environments
Advanced experience with Google Analytics 4 (GA4)
Strong proficiency in Excel/Google Sheets and PowerPoint
Experience working with CRM systems and attribution platforms

Nice To Haves

Automotive experience is a plus
Familiarity with BI tools and third-party data sources (e.g., Polk, market data) is a plus
You’re a thinker, not just a processor
You’re naturally curious and ask sharp, strategic questions
You simplify complexity into clear, actionable insights
You’re comfortable challenging assumptions and influencing outcomes
You thrive in ambiguity and can connect dots across multiple data sources
You operate like a business partner, not “the analytics person in the corner”
Highly organized with the ability to manage multiple priorities

Responsibilities

Act as a trusted advisor to both internal teams and dealership partners
Lead discovery conversations to uncover performance gaps and growth opportunities
Translate complex datasets into clear, executive-level insights and recommendations
Find the story in the data—not just report on it
Analyze and connect data across GA4 (digital behavior), CRM systems (sales pipeline & outcomes), Inventory & sales data, and Market demand and share trends
Identify where marketing performance and actual sales are out of sync—and close the gap
Turn fragmented data into a cohesive, actionable strategy
Own and optimize GA4 implementations (events, conversions, attribution)
Run reports, interpret trends, and extract meaningful insights
Diagnose and resolve tracking or attribution issues
Ensure accuracy and integrity across platforms
Partner closely with sales teams to shape strategy—not just support it
Participate in client conversations and influence decision-making with confidence
Help position digital solutions based on real business needs and data-backed opportunities
Identify opportunities to improve marketing efficiency and business performance
Support client retention and expansion through strategic insight
Drive measurable impact—not just analysis