Strategic Revenue Management

Mars•Franklin, TN

About The Position

The SRM Field Manager (T2) serves as a strategic business partner and commercial expert for a designated customer group, driving the seamless integration of promotional strategies and execution frameworks. Reporting to the SRM Field Lead, this role is the key steward of the annual planning and Joint Business Planning (JBP) processes, driving the execution of optimized enterprise trade investment frameworks, and pricing strategies to maximize category value and profit pool growth. By leveraging advanced analytics and democratizing the SRM digital toolkit across field sales teams, the role builds robust in-market capabilities and aligns local executions with overarching national strategy to achieve mutually profitable growth.

Requirements

  • 3-5 years of working experience and/or internship experience in a related field
  • 1-3 years experience in SRM
  • Four-year college degree
  • Experience demonstrating advanced problem-solving and analytical capabilities in a cross-functional team environment
  • Demonstrated ability to manipulate information from various sources, analyze data, and make appropriate recommendations.
  • Strong Excel skillset for data manipulation and analysis.
  • Effective communication and collaboration skills to work with internal and external teams
  • Proactive and service-oriented mindset to drive continuous improvement in trade processes.
  • Learning Agility: Ability to adapt quickly and apply new learnings quickly

Nice To Haves

  • 1–3 years of hands-on experience in Ecommerce/Digital Commerce, showing a deep understanding of omnichannel pricing, digital promotional execution, and platform KPIs.

Responsibilities

  • Lead the development, alignment, and execution of tailored price-pack and promotional strategies to optimize the overall channel-pack ecosystem and meet specific shopper needs.
  • Partner closely with sales teams to elevate Joint Business Planning (JBP) and annual business planning from tactical transactions to strategic commercial partnerships, utilizing scenario modeling and analytics to drive mix accretion and customer margin roadmaps.
  • Lead the local deployment of the STAR promotional optimization process, establishing data-driven feedback loops to monitor execution, manage "dial for dollars" routines, and identify commercial upside opportunities.
  • Co-pilot and implement optimized trade investment and trade terms execution at the customer level, ensuring full alignment with national guardrails while maximizing ROI on trade spend.
  • Lead comprehensive decomposition of performance drivers across channels, translating complex insights into actionable commercial recommendations for sales and SRM leadership.
  • Input into efficient SKU prioritization, physical/digital shelf assortment strategies, and targeted brand launch initiatives in collaboration with marketing and sales strategy to drive structural margin improvements.
  • Act as the primary champion for embedding SRM digital capabilities (including Salesforce and Anaplan platforms) into field sales routines to democratize forecasting, planning, and tracking data.
  • Operate as the central connection point to synthesize pricing, promo, and digital strategies across internal SRM teams, sales capabilities, business management, and major retail partners.
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