Strategic Partnerships Manager
About The Position
We are seeking a Strategic Partnerships Manager to lead supply side technology partners within the Technology Partnerships group. This role combines partner management, cross-functional leadership, and technical program oversight to deliver scalable solutions and improve existing revenue streams. You will act as the primary point of contact for strategic partners, quarterback internal collaboration across Product, Client Services, and Revenue teams, and own certification programs for APIs, transcoding services, and ad request workflows. Additionally, you will identify growth opportunities, negotiate mission-critical deals, and operationalize partner feedback into roadmap priorities. This role will have additional exposure to Freewheel's engagements with AI vendors and the opportunity to help shape this growing area of focus.
Requirements
- 7+ years in ad tech roles at DSP, SSP, publisher, or agency.
- Strong knowledge of SSAI, VAST/VMAP, ORTB, transcoding fundamentals, and programmatic advertising.
- Hands-on experience with API integrations (REST/OAuth/JSON), certification workflows, and partner QA/sign-off.
- Proven ability to lead cross-functional initiatives, understand the technical and business implications of integrations and negotiate complex deals.
- Familiarity with privacy and ad standards (CCPA/CPRA, GDPR basics, COPPA, MRC/TAG/IVT).
- Strong commercial data acumen: Proven ability to define revenue-focused KPIs, develop executive dashboards, and analyze performance trends using BI tools
Nice To Haves
- Experience with FreeWheel ecosystem (Video Player Integrations, Marketplace, Programmatic Module).
- Comfortable compiling and interpreting data to make strategic recommendations.
Responsibilities
- Serve as the Primary Partner Contact: Act as the main point of contact for Walled Gardens, Supply Technology APIs, Stream Stitchers, and third-party ad supply.
- Build and maintain strong relationships with contacts to unlock mutual business value.
- Represent the company in partner-facing discussions, providing guidance on product capabilities, certification requirements, and adoption strategies.
- Lead Cross-Organizational Collaboration: Function as the “quarterback” for initiatives requiring coordination between Global Client Services (GCS), Product, and Revenue teams.
- Align partner priorities with revenue objectives and lead joint planning sessions to accelerate monetization initiatives, including adoption of transcoding services and launch of new ad products.
- Identify opportunities to drive growth through partnerships by collaborating internally with product, sales, and marketing teams.
- Proactively gather and Operationalize Partner Feedback: Collect qualitative and quantitative feedback from partners to inform product strategy with the goal of increasing revenue and client retention/satisfaction
- Own Partner Certification Programs: Design, rollout, and manage new certification programs across APIs, ad request workflows, and transcoding services.Leverage certification programs (APIs, transcoding, ad workflows) as a strategic differentiator to attract, retain, and grow partner relationships, while contributing to the development of new AI-powered offerings.
- Negotiate favorable long-term agreements with new and existing partners in collaboration with legal, finance, and product teams.
- Enable global commercial teams to grow revenue by bringing partnerships to market with supporting data and materials.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
