Strategic Partnerships Leader

SmartFinancial•Newport Beach, CA

76d

About The Position

We’re accelerating fast and are looking for a Strategic Partnerships Leader to expand and optimize our publisher ecosystem. You’ll work closely with major digital brands across news, personal finance, insurance, and comparison-shopping categories. This role is critical in expanding our reach and driving high-intent insurance shoppers into our marketplace. This is a high-impact, performance-driven role for someone who thrives on owning partnerships, loves digging into data, and knows how to scale winning campaigns.

Requirements

4+ years in digital partnerships, publisher development, affiliate management, or marketplace supply roles.
Strong understanding of performance marketing and monetization models (CPC, CPL, CPA, rev-share, pay-per-call).
Experience working directly with insurance or financial publishers and optimizing traffic at scale.
Technical fluency with APIs, postbacks, S2S tracking, and attribution/measurement platforms.
Analytical approach with the ability to interpret complex partner reporting and funnel data.
Excellent communication and negotiation skills, with the ability to influence cross-functional teams.
High commitment to quality, compliance, and transparent performance insights.

Nice To Haves

Experience in insurance, financial services, or other regulated verticals is a plus.

Responsibilities

Identify, develop, and negotiate supply-side deals with premium publishers and digital media platforms.
Expand distribution across editorial, SEO, marketplace, and personal-finance channels.
Oversee API, S2S, postback, pixel, and programmatic integrations for click, lead, and call distribution.
Monitor traffic quality and ensure full compliance with internal policies and industry standards.
Analyze funnel metrics including RPL, EPC, CTR, conversion rates, bind rates, and partner-level trends.
Serve as the bridge between external partners and internal product, engineering, creative, and analytics teams.
Bring market insights and partner requirements to influence product roadmap and supply strategy.