Strategic Marketing Leader - Power & Grid

Schneider Electric•Nashville, TN

9d•Hybrid

About The Position

Schneider Electric is seeking a Strategic Marketing Leader for the Power & Grid segment in North America. This role is responsible for defining and executing the segment’s market narrative, driving pipeline impact, and positioning Schneider Electric as a leader in the energy transition. The position involves close collaboration with the Data Center segment and other key business units to deliver integrated, end-to-end solutions across power systems, grid automation, digital grid, AVEVA, and ETAP. The goal is to advance resilient, efficient, and scalable infrastructure, accelerating time to power while addressing capacity constraints. This role is a critical part of the NAM Power & Grid segment organization and will shape Schneider Electric's voice in the evolving energy transition.

Requirements

Bachelor’s in marketing, Communications, Engineering, or related field (MBA or advanced degree preferred).
8+ years in B2B marketing within energy, power, or industrial sectors.
Strong understanding of North American power & grid ecosystem.
Experience collaborating with cross-functional teams in a matrixed organization.
Ability to translate market/customer needs into actionable marketing plans.
Strong leadership presence with the ability to influence executives, lead teams, and collaborate cross-functionally.
Exceptional writing, storytelling, and content strategy skills.
Data-driven mindset with experience managing marketing KPIs and reporting.
Comfortable with ~25% North American travel for events, team engagement, and strategic meetings.

Responsibilities

Define and execute a segment-specific marketing plan aligned with segment strategy and growth objectives.
Develop clear segment positioning and differentiated value proposition across the energy ecosystem (generation → grid → distribution → digital).
Build persona-based messaging frameworks (e.g., utilities, developers, EPCs, regulators, CTOs, asset owners).
Partner with segment leadership, sales, and offer teams to ensure tight alignment between strategy, pipeline priorities, and marketing execution.
Continuously monitor market trends, regulatory developments, and competitor positioning to refine marketing strategy.
Define and lead integrated marketing campaigns focused on segment priority plays.
Optimize channel mix (digital, ABM, events, partners) to maximize impact.
Create a cohesive end-to-end story across Schneider’s portfolio: Power systems + Grid automation + Digital + Software (AVEVA, ETAP).
Manage and ensure consistency across all customer touchpoints: Sales enablement, Campaign messaging, Executive communications, Events and PR.
Develop high-impact thought leadership narratives aligned to industry shifts (grid constraints, electrification, AI load demand).
Support executive visibility: Keynotes, Panels, media engagements, Strategic speaking opportunities.
Collaborate with PR, analyst relations, and public affairs to elevate Schneider’s voice in the market.
Lead development of high-impact, field-ready assets: Segment storytelling decks, Strategic account kits, Value proposition frameworks.
Own marketing performance tracking and reporting dashboards.
Manage budget allocation across priority plays and campaigns.
Coordinate with internal teams and agencies to ensure quality of execution.