Strategic Marketing & Communications Manager (33028)

SAN FRANCISCO-MARIN FOOD BANK•San Francisco, CA

2d•Hybrid

About The Position

The Strategic Marketing & Communications Manager develops and implements integrated marketing and communications strategies, plans, content, and tools to advance the Food Bank’s strategic goals. Working closely with departments and organizational leaders, this role oversees content creation and the execution of the Food Bank’s annual integrated marketing and communications plan. This includes building awareness, generating external support, and inspiring engagement across key focus areas such as fundraising, volunteer engagement, and advocacy at the local, state, and federal levels. This role also leads strategic message development and editorial content planning for external audiences, ensuring all content is brand-aligned, equity-centered, and reflective of the Food Bank’s strategic plan and community impact. The Strategic Marketing & Communications Manager has two direct reports, including a Senior Social Media Specialist and a Writer & Content Specialist. This role mentors and collaborates with these team members to deliver high-quality storytelling that engages audiences and amplifies the organization’s work and impact.

Requirements

5+ years of communications and/or marketing experience, preferably in a nonprofit or related organization
3+ years of direct experience supervising marketing and communications team members
Strong creative, writing, editing, storytelling, and strategic planning skills
Ability to collaborate across teams and manage multiple priorities
Strong project management and change management skills
Experience working in diverse and equity-centered environments

Nice To Haves

Spanish language proficiency

Responsibilities

Understanding the issue of food insecurity on local and national levels, including corresponding advocacy and policy-related concerns
In partnership with the Director, leads the development, planning, coordination, and implementation of the Food Bank's annual integrated marketing and communications plan to set the tone, determine the themes, and outline key messages underpinning major marketing and communications efforts during the fiscal year
Ensuring team reports deliver creative and persuasive content to achieve strategic priorities, in support of the Food Bank’s strategic goals and identified impact areas
Leading the effort to understand, interpret, publish, and communicate the organizational statistical reporting and creation of messaging for external audiences
Serves as the lead content editor of the Food Bank's external publications, including the annual report, hunger report, eNews external newsletters, web blog, and content to support agency fundraising and program efforts
Provides inter-departmental support across the Food Bank to ensure strategic brand marketing and communications message alignment
Drives the organization’s earned and owned media strategy, including developing and cultivating strategic media contacts and relationships, elevating key fundraising initiatives, collaborating with the MarCom director in crafting opinion pieces for leadership and providing strategic counsel for senior leaders and frontline staff, and amplifying earned media message pull through across owned media channels including web content and social media
Direct management and supervision of two staff members
Provide editorial guidance on development-related content, policy & advocacy initiatives on the local, state, and federal levels, and executive communications
Responsible for strategic oversight, guidance, and assignment of various comms tools and documents, including messaging decks, reports, crisis comms planning, and annual reporting projects
In partnership with the department director, and project manager, oversee the processes and systems of the department to support communications and marketing services to other teams, identifying efficiencies, resources, priorities, and vendor coordination