Strategic Growth Manager

Trinity Health•Fort Lauderdale, FL

20h•Onsite

About The Position

Strategic Growth Teams exist to protect & grow volume for selected service lines & programs that are aligned with the Trinity Health strategic plan. They build & maintain purposeful relationships with providers & relevant staff to promote Trinity Health services, address growth opportunities & facilitate barrier-free access. The role involves conducting strategic outreach to targeted providers to increase utilization of Trinity Health services, researching and analyzing data to support growth initiatives, and identifying opportunities to collaborate with stakeholders to address barriers to access and growth. The position also requires understanding market dynamics, managing physician/provider relationships, identifying growth opportunities, and acting as a customer service representative for physicians and internal stakeholders. The role utilizes multiple system applications for analysis and reporting, incorporates knowledge of Trinity Health policies, and evaluates initiative performance using Key Performance Indicators (KPIs). It also involves cross-functional collaboration, communication, influence, change management, and values-based leadership.

Requirements

Bachelor’s degree from an accredited school in business, healthcare administration or related field.
Five (5) years of healthcare sales experience.
Valid driver’s license where required by assignment.
Ability to travel within the area of assignment (estimated 75% regionally / locally).

Nice To Haves

Clinical experience.
Master’s Business Administration (MBA) or Healthcare Administration (MHA) degree from an accredited school.

Responsibilities

Conduct strategic outreach to targeted providers with the goal of increasing utilization of Trinity Health services.
Research, collect, analyze & synthesize information / data to support growth initiatives, projects, strategies & leadership decision making.
Identify opportunities & collaborate with operations, Medical Group & other key stakeholders to address barriers to access & growth.
Build & deploy alignment strategies.
Serve as the voice of the customer (VOC) for internal stakeholders, build relationships & foster collaborative work environments.
Understand market dynamics (e.g., demographics, payer strategies & referral patterns) related to Trinity Health entities & market competitors.
Interpret & use data to identify growth opportunities & barriers at the system, RHM, service line & programmatic levels.
Deploy consultative engagement strategies & build trust-based, solutions-oriented relationships with employed & independent physicians, relevant providers & office staff.
Understand the drivers of physician behavior (e.g., referral management & site of care selection) & how to influence & position Trinity Health / associated facilities to enhance alignment & facilitate growth through removing barriers & developing strategies to optimize opportunities.
Navigate complex relationships & care delivery systems.
Act as an advocate & voice of the physician as customer.
Identify & pursue service line, programmatic, ambulatory & geographic growth opportunities.
In collaboration with finance, operations & other key stakeholders, assess feasibility & develop business cases to support decision-making.
Embrace both physicians & relevant internal stakeholders as customers.
Commit to deliver timely, responsive & high-quality service.
Operate as problem solver & reliably follow through on commitments & communication.
Assess opportunities for business growth.
Utilize multiple system applications to perform analysis, create reports & develop materials.
Incorporate knowledge of Trinity Health policies, practices & processes to ensure quality, confidentiality & safety are prioritized.
Utilize external & internal data sources to support growth strategies & targeted outreach.
Consume, analyze & communicate data insights from data sources (e.g., Together Care, financial reports & claims data).
Translate data into strategies & tactics.
Evaluate performance of initiatives using Key Performance Indicators (KPIs) including, but not limited to, volume growth, referral capture & market share.
Work across relevant departments (e.g., operations, marketing, finance & the medical group) to align strategy & execution.
Work within defined organization structures to prioritize & advance strategic growth & access initiatives.
Navigate internal policies while maintaining momentum.
Convey strategy to executive, clinical & operational stakeholders.
Tailor messaging for diverse audiences & influence without formal authority.
Lead / support change management efforts to support strategic growth & access initiatives.
Understand provider & staff adoption challenges & collaborate with relevant stakeholders to develop strategies to proactively & creatively overcome those challenges.
Implement, track & iterate on initiatives in an intentional manner to drive results.
Demonstrate ethical decision-making & commitment to equity in growth initiatives.
Demonstrate stewardship of community & company resources.
Maintains a Working Knowledge of applicable federal, state & local laws / regulations, Trinity Health Integrity & Compliance Program & Code of Conduct, as well as other policies, procedures & guidelines in order to ensure adherence in a manner that reflects honest, ethical & professional behavior & safe work practices.