Strategic Growth Initiatives Lead

Apple

About The Position

Apple Canada is seeking a Strategic Growth Initiatives Lead for its Strategy and Planning team, which owns the direction, priorities, and growth ambitions for Apple Canada’s sales team and partners. The role combines strategy and execution, owning the Canadian strategic initiative portfolio and plan of record. The lead sets priorities and sequencing for initiatives, adapts worldwide strategies to Canadian market conditions, and builds the relationships and alignment needed to execute across the business. The role works closely with local sales, marketing, finance, product, account teams, worldwide initiative owners, and retail and channel partners. It provides Canadian market feedback to worldwide stakeholders, helps shape future initiative design, and ensures initiatives are supported by appropriate messaging, assets, resources, and execution plans. The lead also owns initiative tracking and cross-functional operating cadence, including business reviews, dashboards, and stakeholder updates. In addition, the role drives revenue performance for the Beats and Accessories business across routes-to-market through sell-through analysis, go-to-market planning, and identifying growth opportunities. It represents Canada in worldwide Beats and Accessories reviews, presenting Canadian performance, opportunities, and strategic plans. The role informs budget and resource allocation across active initiatives.

Requirements

At least 6 years of experience in business planning, strategy, program management, or cross-functional operations.
Proven ability to influence cross-functional teams and senior stakeholders without direct authority.
Demonstrated ability to build and maintain relationships across functions, geographies, and organizational levels.
A track record of driving initiatives to completion amid shifting priorities, competing demands, and organizational complexity.
Strong business judgment and ability to prioritize initiatives for a particular market.
Comfort navigating ambiguity and establishing new processes.
Outstanding verbal, written, and presentation skills, including experience presenting strategic concepts to senior leadership.
Demonstrated comfort using AI tools and automation to analyze data, build processes, and solve problems, with curiosity about emerging AI capabilities.
Bachelor’s degree or equivalent experience.
Flexible work style and approach based on business needs.

Nice To Haves

Experience working within or across Apple’s sales, marketing, or channel organizations.
Experience localizing global strategies for regional markets, ideally in a subsidiary or country-level role within a global organization.
Familiarity with consumer electronics, retail channel dynamics, or sales operations.
Experience managing or influencing across multiple product categories or lines of business simultaneously.
Experience with data and analytics tools such as Excel, Tableau, or similar, and using data to inform business decisions.
Comfort presenting in worldwide or cross-geography business review forums and tailoring market narratives for senior and executive audiences.

Responsibilities

Own Apple Canada’s strategic growth initiative portfolio, Canadian strategy, and plan of record.
Develop expertise in worldwide strategic growth initiatives across Apple’s lines of business, including audience segments, value propositions, and messaging frameworks.
Recommend the sequencing and level of focus for initiatives in Canada based on market conditions, business priorities, and resource availability.
Translate worldwide go-to-market strategies into Canadian execution plans, adapting them to local market dynamics.
Coordinate local sales, marketing, finance, and product teams to support aligned initiative execution.
Serve as the primary liaison between Canada and worldwide initiative owners, sharing Canadian market feedback and influencing strategy refinement.
Contribute Canadian market intelligence and performance insights to future worldwide initiative design.
Partner with account teams to activate initiatives across Canadian retail and channel partners, including in-store and online execution.
Evaluate marketing assets, campaigns, and communication packages for Canadian needs, and advocate for sales-team support.
Own the operating cadence for initiative tracking and cross-functional coordination, including decision-making forums.
Lead business reviews, progress dashboards, and stakeholder updates to make execution visible and accountable.
Drive Beats and Accessories revenue performance across routes-to-market through sell-through analysis, go-to-market planning, and growth initiatives.
Represent Canada in worldwide Beats and Accessories business reviews, presenting Canadian performance, opportunities, and strategic plans.
Identify whitespace and growth opportunities using initiative performance, market trends, competitive dynamics, and cross-functional feedback.
Inform and influence budget and resource allocation across active initiatives, aligning investment with strategic priority and market opportunity.