Strategic Finance

fal•San Francisco, CA

1d•$190,000 - $230,000

About The Position

fal is the generative media ecosystem powering the next generation of AI products. We build the infrastructure, tools, and model access that teams need to move from idea to production, and do it at scale without compromise. For developers and enterprises, fal is the foundation that makes generative media not just possible, but practical: a unified platform where high-performance inference, orchestration, and observability come together to unlock new categories of AI-native products. As generative media reshapes industries across a market projected to grow by hundreds of billions over the next decade, fal is becoming the ecosystem that ambitious teams build on. We’re looking for a strategic finance partner to own the GTM side of our finance function. You’ll be the dedicated finance counterpart to our Sales leaders: taking over and running our revenue model end-to-end, building the systems and metrics that help us scale, and giving GTM leadership a real-time, finance-grounded view of the business. This is not a typical B2B SaaS business, and fal is not a typical environment: we’re a deliberately flat organization with very few titles or layers, moving extremely fast with data and processes still being built. The ideal person is interdisciplinary, resourceful, low-ego, and energized by ambiguity and a high-urgency pace.

Requirements

In-house GTM finance: ~5–8 years total, including 2–3 years at a top-tier investment bank (or PE) followed by an in-house strategic finance role supporting GTM at a high-growth startup. The in-house GTM finance experience is a must.
Concrete proof points: direct, hands-on experience with Salesforce, sales commissions calculations, and revenue forecasting. We want someone who has actually done this work in-house, not only advised on it.
Experience forecasting usage-based / consumption revenue.
Data savviness: able to read and troubleshoot data and validate metrics independently. You don’t need to hand-write SQL, but you must read a table, find what’s wrong, and problem-solve it.
Experience partnering on sales comp plans — enough to hold a strong point of view (design lives with Sales).
Working knowledge of accounting concepts (billings, deferred revenue, AR, rev rec) and able to translate them for non-finance stakeholders.
Deep financial-modeling skill; can distill complex data into clear, actionable insight.
Strong cross-functional communication and influencing skills across Sales, Marketing, Accounting, and Data.
Resourceful, low-ego, high-urgency, and genuinely excited to operate in a fast-changing AI startup with evolving processes.

Nice To Haves

Experience in AI, cloud, or large-scale computing infrastructure.
Experience with a modern FP&A platform.
Track record of building/using AI tools to automate financial workflows.

Responsibilities

Own the revenue model: Take over, maintain, and extend our bottoms-up revenue model across GTM motions and products, including how pipeline and conversion flow through to revenue forecasting.
Forecast new user and pipeline growth: Build new-user and growth forecasts that inform marketing investment and translate into Sales pipeline.
Lead GTM budget and forecast cycles: Own the spend and headcount plan for Sales and Marketing, run variance against plan, and inform broader headcount decisions.
Partner on GTM economics: Be the embedded finance partner to Sales (and Marketing) — pressure-test and forecast the sales comp plan they design, and bring an independent finance POV.
Reporting: Partner with accounting and data on monthly revenue reporting with accurate product- and customer-level breakdowns for margin analysis.
Visibility: Build dashboards giving leadership real-time visibility into ARR, pipeline, channel performance, and cohort health; analyze sales & marketing efficiency including LTV/CAC.
Make the data usable: Go into the data (e.g. BigQuery), spot what’s wrong, and drive it to a fix with the right people; we’re a lean team without a dedicated analyst, so this is core to the job.
Automate: Use AI tools to automate recurring financial workflows.