Strategic Consultant (Influencer Marketing)

Linqia • New York, NY

13d • Hybrid

About The Position

Linqia is the leader in the growing influencer marketing industry. At Linqia, we partner with the world’s largest brands including Danonne, AB InBev, Kimberly-Clark, Unilever, and Walmart to build compelling and effective influencer marketing campaigns. Our AI-driven platform and team of experts are leading the transformation of influencer marketing. We value intelligence, recognize talent and have instilled a culture that supports career development and growth for our employees. We thrive on innovation and accountability, with a customer first attitude that adds true value to everything we touch. Our team members are smart, hard-working, have integrity and love to have fun as we play to win. At Linqia, you’ll be working with others who are passionate about marketing in a fun, fast-paced and data-driven environment. The responsibility of the Strategic Consultant is to lead the strategy for new business pitches and run client workshops (Linqia Lookouts), helping Linqia become a trusted strategic advisor to enterprise brands on influencer marketing. The Strategic Consultant is a new role on the Creative Strategy team. The Creative Strategy team’s responsibility is to deliver world-class influencer marketing creative strategy, solutions, and content for Linqia’s clients. As a member of the Creative Strategy team, you’ll work to embody Linqia’s core values: Be human. Act like an owner. Move fast and learn from it. Create great experiences. Be a problem solver. Data wins. In addition to this, our team ethos is to be: Great partners to our colleagues and our clients. Eternally curious and always learning. Open to change as the industry, Linqia, and our processes evolve.

Requirements

• 5+ years experience in a consultant and/or strategy role at a US-based consulting firm or agency
• Stellar presentation skills (in person and virtually), with experience traveling for work
• Experience running/playing a leading role in client strategy workshops, including designing and facilitating interactive exercises
• Strong interpersonal and collaborative skills, allowing you you to guide cross-functional teams and ensure delivery against timelines
• Ability to create presentation decks from templates (we work in Canva)

Nice To Haves

• Experience in the influencer/creator/social media space is preferred, but not required; strong interest in the industry is crucial

Responsibilities

• Interpret briefs, RFPs, and conversations with brand marketers to accurately diagnose their influencer marketing needs
• Design brand-specific strategic approaches to annual influencer marketing plans, including allocating budgets, devising channel strategies, and creating account-level learning agendas
• Brief internal teams (e.g., creative, talent, media and measurement) on their inputs for new business proposals
• Structure proposal decks (in Canva), utilizing Linqia templates and design resources as needed
• Present new business pitches to potential clients, virtually or in-person (alongside Sales and other cross-functional partners, as needed)
• Schedule, design, prepare for, and lead in-person or virtual client strategy workshops in the tristate area or elsewhere in the US
• Give feedback to cross-functional partners (e.g. creative strategists, strategic accounts managers, media and measurement strategists, talent partners) on their workshop inputs
• Finalize workshop decks, in partnership with a dedicated presentation designer
• Collect, interpret, and apply external and internal feedback on Linqia Lookout sessions

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed
• Number of Employees: 51-100 employees