Director, Influencer Marketing
About The Position
goop is a lifestyle platform dedicated to exploration, curation, and groundbreaking conversation. From its award-winning beauty and fashion lines to its expansive editorial lens, goop invites women to embrace the process of becoming, and to discover deep joy in the pursuit of pleasure, beauty, and growth in all phases of life. Gwyneth Paltrow began goop in the fall of 2008 as a weekly newsletter. It has expanded into a beauty, fashion, and food business that’s also known for its products, curation, podcast, TV shows, live events, and retail stores. We’re seeking an experienced Director to lead our central influencer marketing team and own goop’s creator strategy. The position is based in our Santa Monica headquarters. In this role, you’ll ensure goop continues to lead the creator economy while shaping the next phase of innovation. You’ll bring deep expertise across influencer marketing and performance-driven paid media to elevate global programs, scale operations, and deliver best-in-class creator content to millions of customers worldwide.
Requirements
- 8-10 years of experience in influencer marketing
- Experience managing a DTC brand preferably in the beauty or fashion space
- Well-versed in influencer marketing reporting and delivering results to executive leadership
- Strong copywriting and editing skills that mirror the brand voice
- Comfortable collaborating and working in cross functional settings
- Deep understanding of influencer marketing tactics and proven relationships with influencers
- Familiarity with influencer reporting and management platforms
Responsibilities
- Develop and maintain a measurable influencer marketing strategy that ladders up to company OKRs
- Successfully execute product launches, evergreen marketing campaigns, and brand initiatives with an influencer first strategy that supports overall business priorities
- Identify and build long term partnerships with influencers to drive consideration and conversion
- Exceed targets across revenue, engagement, messaging and follower growth, working closely with the social, communications and editorial teams
- Assist with content and message creation with a social first storytelling lens
- Manage influencer marketing forecast, budget, and optimizations based on business needs
- Use data insights to effectively test and measure strategies
- Monitor industry and competitive trends
- Pivot self-service analytics reporting up to the executive leadership team and use those insights to drive constant improvements
Benefits
- Generous health benefits package
- fertility benefits and paid parental leave
- “goopcation” paid company summer break
- generous goop discounts
- special offers with brand partners
- access to custom lifestyle resources and events
- a beautiful workspace in Santa Monica
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What This Job Offers
Job Type
Full-time
Career Level
Director
Education Level
No Education Listed
