Strategic Communications Manager

HLK•St. Louis, MO
•Onsite

About The Position

Responsible for managing day-to-day communications efforts and interacting with internal teams to move projects through the agency. The Communications Manager must have attention to detail, be a strong writer, have the ability to flawlessly execute communications in the earned and owned spaces, and maintain status and relevant calendars to keep all work moving forward.

Requirements

  • Bachelor’s degree in public relations, communications or related field.
  • Minimum of three years of public relations or communications experience.
  • Experience managing and creating for social and earned.
  • Strong attention to detail.
  • Exceptional written and verbal communication skills.
  • Self-motivated and capable of managing multiple simultaneous projects.
  • Knowledge of media monitoring platforms like MuckRack, Brandwatch, Meltwater and Cision.
  • Experience with social media management tools like Sprout Social, Sprinkler, HubSpot, etc. is a plus.

Responsibilities

  • Manage select clients’ strategic communications needs as outlined by the annual and campaign-specific plans.
  • Develop and maintain current statuses.
  • Collaborate with the account team(s) on earned media calendars and social content calendars.
  • Develop, coordinate and execute all tactics outlined within the approved PR plan, including but not limited to: Developing the annual media editorial calendar.
  • Establishing and managing media relationships and lists.
  • Facilitating media inquiries and interview requests.
  • Handling all PR writing (bylines, news releases, blogs, etc.).
  • Pitching timely editorial topics, news releases, story ideas, etc. to the target media audience.
  • Organizing and staffing promotional events such as media days, trade shows and conferences.
  • Analyzing media relations reports from owned channels and other monitoring platforms (Cision, MuckRack, Sprout, CreatorIQ, Brandwatch, Google Analytics, etc.).
  • Writing meaningful media relations reports with insights and recommendations from media relations reports and presenting it to clients.
  • Supporting report development to bring forward action items to the communications lead for new opportunities or changes.
  • Manage social channels as needed, including: Developing and maintaining a robust influencer strategy - from vetting, to negotiation, through execution.
  • Developing and executing organic social media strategy, including editorial calendars, posting, community management and engagement, content development, and analytics.
  • Follow industry trends affecting clients and make appropriate recommendations regarding communication strategy surrounding them.
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