Strat. Comms. & Marketing Spec., A.I. Progs.

American Nurses Association ANA • Silver Spring, MD

9d • Hybrid

About The Position

The American Nurses Enterprise (ANE) is seeking to hire a Strategic Communications and Marketing Specialist, AI Programs. The American Nurses Enterprise is looking for a data-driven communications and marketing professional to help nurses discover and benefit from our AI and digital-health programs. In this role, you'll plan, execute, and optimize the campaigns that bring these programs to the right audiences; and you'll use modern marketing technology, including AI tools, to do it efficiently. You'll own campaigns end-to-end across strategic communications, content, SEO, marketing automation, and paid media, managing everything from content creation and audience targeting, to distribution, performance, and reporting. It's a broad, hands-on role for someone who thrives on both strategy and execution, and who's excited to help shape how a mission-driven organization reaches the nursing community. The position is grant-funded for 3 years and reports to the Senior Manager, Marketing within the Communications and Strategic Engagement Team, with a dotted-line relationship to the Vice President, AI and Digital Health Programs. Join the American Nurses Enterprise (ANE) and be part of the team building a healthy world through The Power of Nurses™. Our goals are to (1) Elevate the Profession of Nursing Globally (2) Evolve the Practice of Nursing to Improve Health, Health Care, and Health Equity and (3) Ensure the Professional Success of Nurses. Our core values: Trusted, Inclusive, Innovative and Empowered guide everything we do. We are committed to creating a supportive and dynamic workplace where employees can thrive. We understand the importance of work-life balance and offer flexible work arrangements and generous paid time off. Our modern office spaces are designed to foster collaboration and creativity. The collaborative culture and supportive team environment make ANE a great place to grow your career.

Requirements

• Bachelor’s degree in degree in Marketing, Marketing Communications or Strategic Marketing.
• Five (5) or more years in digital marketing, spanning SEO, content strategy, paid media, and marketing automation.
• Strong writing and editing skills, with the ability to craft clear, audience-appropriate messaging.
• Hands-on experience with SEO and analytics tools (e.g., Google Analytics, SEMrush, Moz), CRM/email platforms (e.g., HubSpot), and paid media (e.g., Google Ads, Meta Ads).
• Strong analytical skills and ability to interpret data and adjust strategy accordingly.
• Experience managing projects across multiple stakeholders, with a track record of keeping work efficient and on time.
• Practical experience using AI tools in a marketing or communications workflow.
• Comfort in a fast-paced, cross-functional environment, juggling multiple priorities.
• An optimistic, flexible, solution-oriented mindset.

Nice To Haves

• Experience in healthcare, nonprofit, or membership/association settings.

Responsibilities

• Develop and manage communications and marketing strategies and plans for the program, ensuring defined KPIs are met.
• Devise and run campaigns across paid, owned, and shared channels, including social media, Google Ads, and other relevant platforms.
• Develop and execute personalized content journeys, and continuously A/B test subject lines, messaging, and CTAs to improve performance.
• Optimize audience targeting, bidding strategies, and creative to maximize ROI.
• Oversee influencer partnerships that extend program reach and credibility.
• Identify and recommend AI tools and innovations that improve campaign efficiency and ROI.
• Lead end-to-end campaign execution, keeping every moving part aligned with goals and deadlines.
• Coordinate across internal teams and external vendors to keep work moving smoothly.
• Use project management tools (Workfront, Smartsheet, or similar) to track deliverables, milestones, and reporting.
• Monitor performance through analytics dashboards, and produce reports with clear insights, learnings, and recommendations

Benefits

• 401K retirement contributions of up to 7%
• generous PTO which includes the week-off between Dec 25 and Jan 1, in addition to Personal Days-off
• 11 paid Holidays
• excellent health/medical benefits
• ANE learning and development programs (internally and externally)

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level