STRATEGIC COMMUNICATION OUTREACH SPECIALIST

T White Parker•Washington, DC

7d•$92,000 - $104,000•Hybrid

About The Position

The Strategic Communication Outreach Specialist is a senior-level role responsible for developing and executing integrated communication strategies and marketing initiatives to promote agency initiatives and expand the magazine’s global readership. This position blends high-level strategic planning with hands-on content creation, digital marketing, and stakeholder engagement. The Specialist translates complex technical or policy information into accessible, high-impact content across digital and print platforms, ensuring a cohesive and influential online presence for the agency and its primary publications.

Requirements

Bachelor’s or Master’s Degree in Communications, Marketing, Public Relations, Journalism, or a closely related field.
6–10 years of progressively responsible professional experience in strategic communications, digital marketing, and public affairs.
Demonstrated expertise in developing social media campaigns that substantially increase subscriptions or readership.
Ability to obtain a public trust clearance.
Must be a U.S. citizen or lawful permanent resident.
Ability to work in the U.S. without sponsorship.

Nice To Haves

Transportation experience, especially in surface transportation research
Knowledge of safety and operations, autonomous vehicles, human factors, roadway design, materials, and bridge engineering.

Responsibilities

Develop and execute comprehensive outreach strategies and promotional campaigns.
Manage multiple, simultaneous projects tailored to diverse audiences across various media outlets, ensuring messaging is effectively altered for each demographic.
Lead all marketing efforts to increase magazine subscriptions and digital readership, including managing quarterly promotions, providing branding support, and coordinating with authors for feature story promotion.
Generate high-quality content, including writing, editing, and designing graphics for social media, web pages, and electronic newsletters, ensuring a cohesive and professional online presence.
Conduct in-depth market research and reader surveys to refine outreach strategies.
Measure and evaluate the effectiveness of all campaigns and social media efforts using advanced analytics to drive data-informed decisions.
Provide comprehensive staffing and marketing support for tradeshows, conferences, and internal/external events.
Develop event-specific materials and innovative strategies to engage attendees and increase subscriptions.
Synthesize complex transportation, or policy information into compelling narratives for both the general public and technical stakeholders.