Story Producer, Ad Creative

Golden HippoLos Angeles, CA
4d$80,000 - $100,000Hybrid

About The Position

We’re an employee-owned, vertically-integrated builder of some of America’s most popular health & wellness brands. With over 1,400 team members across multiple companies, we create best-in-class products that help make the world healthier and happier. Our creative content educates the world on making smarter health choices, while the brands we own generate over $1 billion of revenue annually. Learn more about our brands. We’re Looking For A(n): someone to be the mastermind behind Golden Hippo’s high-converting video ads, leading the charge from concept to creation.

Requirements

  • 3 years of experience in video Writing/Production required.
  • Mastery of the dominant storytelling approaches on digital platforms, especially TikTok, but also Facebook/Instagram, YouTube.
  • Must be comfortable acting on set/on-set experience.
  • A highly creative self-starter who can work both independently and collaborate well with different teams.
  • Mastery of on-set creative leadership.
  • Ability to formulate strategies on how to market health and wellness products in fresh, creative and different ways.
  • Deep understanding of digital mediums.
  • Ability to work in a fast-paced and ever-changing environment.

Nice To Haves

  • 5+ years of experience bringing scripts to life through Video and Film/Visual Storytelling preferred.
  • Completed internships in a related field, engaged in freelance work, or personal projects can be just as important as formal education preferred.

Responsibilities

  • Monitor and master the most significant trends on the newest digital platforms (with a specific emphasis on TikTok and Youtube) and conceive of new ways to use these trends to tell the stories of our products.
  • Oversee the creative execution of short-form and long-form marketing videos using a data-driven, test-and-learn approach in collaboration with production managers and crew.
  • Write scripts that combine a variety of storytelling narrative devices including narration, scripted copy, soundbites, video b-roll and graphics.
  • Conceptualize new storytelling angles.
  • Conduct on-camera interviews that elicit pithy compelling responses from brand “gurus” and customers (ie testimonials) and other on-camera talent.
  • Direct on-camera talent to obtain optimal line delivery of scripted content.
  • Work with videographers to gather video assets (i.e.identify needed video cover, set-up locations and direct videographers to shoot b-roll).
  • Oversee the editing process. Collaborate with editors from pre-production to delivery, including providing feedback on edits, assist conceiving of graphics and on-screen text.
  • Analyze performance data and use data to create incremental video optimizations of that scale.
  • Available to drive, and occasionally travel, to locations in order to film and gather footage and conduct interviews.
  • Other duties as assigned.

Benefits

  • Comprehensive healthcare coverage – We cover 100% of premiums for medical, dental, and vision plans for employee-only plans.
  • Through our charity sponsorships, you can make a positive impact on communities worldwide. We’ve donated over $6.1 million to date.
  • We match up to 3.5% of your 401k contributions, ensuring your retirement savings grow alongside your career.
  • 6 paid sick and mental health days, an Employee Assistance Program, free weekly yoga and meditation classes, and additional mental health benefits, because we take a holistic approach to your well-being.
  • Invest in your future with our Employee Stock Ownership Plan, where company contributions fund your retirement plan with company stock.
  • Professional development opportunities with mentorship, continuous learning programs, and performance-based pay increases, empowering you to progress and excel in your career.
  • Tuition reimbursement program, which reimburses eligible tuition expenses up to specified amounts, empowering you to invest in your ongoing growth and development.
  • Work towards our collective goals and earn up to 2 extra weeks of pay each month, based on the achievement of KPIs.
  • Celebrate your accomplishments with our Win of the Week, Spot Bonus, Work Anniversary, and Shout-Outs programs, where your hard work is not only valued but also acknowledged and rewarded.
  • Reimbursements for a portion of personal cell phone and internet usage for eligible employees.
  • For those coming into our Woodland Hills, CA office, you’ll find a fully stocked kitchen and a free on-site gym.
  • Virtual and in-person company events, like our annual holiday party, happy hours, and virtual cooking nights, designed to cultivate connections and enhance work-life balance.
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