Store Sales Manager #336 - Christiansburg, VA
About The Position
As a Sales Manager, you will lead the day-to-day performance of a high‑volume retail store, shaping how customers experience Academy Sports + Outdoors every time they walk through the doors. You will oversee both Hardlines and Softlines, translating business goals into clear priorities that drive sales, merchandising excellence, and operational consistency across all departments. Through hands-on leadership on the sales floor, you will set the standard for service, execution, and team engagement. You will coach, develop, and inspire a diverse team of leaders and team members, building capability through training, feedback, and accountability. Using sales metrics, labor plans, and inventory insights, you will plan and adjust strategies that improve productivity and profitability while maintaining strong in‑stock and visual standards. Your role balances people leadership with execution, ensuring policies, safety standards, and regulatory requirements are consistently upheld. You will work closely with the Store Director and fellow store leaders to align priorities, share insights, and deliver a seamless, best‑in‑class store experience. You will partner daily with Team Leads and department leaders to set expectations, problem‑solve in real time, and create an environment where team members can perform at their best. You will also collaborate with corporate and field partners through store walks, reporting, and execution of company initiatives. These relationships help ensure your store remains aligned with brand standards, compliance requirements, and evolving business strategies.
Requirements
- Minimum of 3 years of relevant leadership or management experience required
- Demonstrated success leading departments of up to 40 team members while driving operational excellence and achieving sales targets
- Strong customer service mindset with effective communication and problem-solving skills
- Business acumen with an understanding of sales performance, labor planning, and profitability
- Ability to interpret reports and use metrics to inform decisions and priorities
- Working knowledge of inventory systems, payroll processes, and Microsoft Office applications
- Sound judgment and decision-making skills in fast-paced, high-traffic environments
- Ability to complete required certifications, including Firearms Sales and Power Industrial Truck
- Comfortably manage and audit firearm sales, ensuring all transactions meet federal and state requirements through accurate completion of ATF Form 4473, background check verification, and final approval
- A team-first attitude; while your core duties are your priority, you're happy to step in wherever you're needed
- At least 3 years of relevant work experience required
- Demonstrated success leading departments of up to 40 team members while driving operational excellence and sales targets
- Exceptional leadership and supervisory skills with the ability to coach, develop, and hold team members accountable
- Strong customer service orientation with effective communication and problem-solving abilities
- Solid business acumen, including an understanding of sales performance, market trends, and profitability goals
- Communicates clearly and persuasively while actively listening to customers, team members, and business partners
- Proficient in preparing and utilizing reports, business correspondence, and process documentation
- Comfortable presenting information and responding to questions from diverse audiences
- Applies sound judgment and common-sense reasoning to make timely decisions
- Working knowledge of inventory systems, order processing, payroll systems, and Microsoft Office applications
- Proficient in basic mathematical calculations and following written, verbal, or diagram-based instructions
Nice To Haves
- Bachelor’s degree in a related field preferred
- Bachelor’s degree in a related field preferred
Responsibilities
- Provide overall leadership and operational execution of the entire store
- Lead Hardlines and Softlines Sales operations, including hiring, training, development, and performance management
- Deliver daily guidance to Team Leads and team members to ensure exceptional customer service
- Develop and execute weekly and monthly strategies related to sales, staffing, payroll, inventory, and scheduling
- Drive workforce productivity, efficiency, and continuous improvement initiatives
- Hold team members accountable to sales, safety, and security standards and regulatory requirements
- Ensure departmental zoning and adherence to store and company standards
- Maintain a visible, hands-on presence on the sales floor to support KPI performance
- Execute assignments delegated by the Store Director and support Playbook initiatives
- Participate in leadership store walks and implement improvement actions based on feedback
- Audit firearm sales in compliance with federal and state requirements, including ATF Form 4473 completion
- Complete required Firearms Sales and Power Industrial Truck certification
- Support the full team member lifecycle including onboarding, coaching, and development
- Learn, understand, and enforce company policies, procedures, and safety standards
- Ability to thrive in a fast paced retail environment while adapting to shifting priorities
- Adhere to company policies and professional standards
Benefits
- Potential to earn performance-based annual and quarterly bonuses
- Comprehensive benefits package
- 20% Academy discount
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What This Job Offers
Job Type
Full-time
Career Level
Manager
