Store General Manager

West Point Optical•Columbus, OH

About The Position

The Store General Manager's primary responsibility is to drive profitable sales growth by delivering an outstanding patient experience. This role involves leading the team in a positive and productive environment, modeling exemplary patient care, and developing and maintaining outstanding associate and doctor satisfaction and retention.

Requirements

Proven track record of sales growth through sales skills and accountability for sales results.
Ability to train (through practice and role-play), coach, and develop excellent patient focused, and sales and results-oriented associates.
Demonstrated ability to deliver an outstanding experience during direct interaction with patients.
Ability to recruit and select associates and doctors.
Proven experience and results with a retail or customer service establishment.
Ability to present and implement decisive and creative solutions to opportunities to grow the business.
Ability to provide enthusiastic and concise communication to meet/exceed patient expectations.
Foster positive and results-oriented associate and doctor relationships.
Success in store merchandising and attention to detail.
Ability to manage priorities through adaptability and flexibility.
Willingness to take calculated risks.
Attention to detail and follow-up.
Abilities to multi-task and delegate to maximize patient interaction.
Computer experience preferred.
Optical knowledge or Licensed.
Bachelor's degree or comparable experience in retail operations.

Nice To Haves

Selection of brand right associates who demonstrate desired patient care behaviors
Effective and consistent associate On Boarding
Utilization of effective daily practice and role-playing
Employee satisfaction through two-way communication
Proactive manpower planning for adequate bench strength
Ensuring positive patient satisfaction, as measured by patient retention and survey responses.
Execution of planogram
Execution of visual appearance inside and outside of store (i.e., signage)
Maintenance of overall standards (i.e. cleanliness, housekeeping)
Associates exhibit professional presentation (i.e., attire) in accordance with Company standards
Ready when promised
Remake and return percent as compared to Company average
Calls to customers to follow-up on purchases
Safety (security system, safety information posted, fire extinguishers, door locks)
Maintenance as measured by proper housekeeping, carpet, store front windows, proper lighting, and store safety (safety information posted, fire extinguishers and door locks)

Responsibilities

Drive profitable store sales by fostering a patient focused retail culture.
Attain plan sales goals and comp store sales growth.
Achieve positive comp store contribution (year-on-year improvement).
Manage payroll cost effectively, in accordance with Company standards.
Manage gross margin, in accordance with Company standards.
Effectively train and develop associates to consistently provide a patient care focused experience.
Develop a team of administratively skilled associates that provide support on daily operational tasks.
Develop strong professional relationships with Doctors.
Ensure appropriate coverage and quality of Doctor hours.
Implement initiatives to increase the number of exams and conversion of exams to sales.
Participate in business planning and business updates.
Be accountable for the recruitment, training, development, and retention of high performing associates.
Ensure high quality through customer follow-up, accurate measurements, correct pricing, POS entry, and realistic service delivery time quotes.
Maximize Managed Vision Care relationships and sales opportunities.
Timely implementation of approved Marketing programs.
Execution of signage and promotions according to Company standards.
Execution of operational procedures including safety and maintenance.