Store General Manager, Optical

West Point Optical•Springfield, OH

7d•Onsite

About The Position

The Store General Manager is responsible for driving profitable sales through exam growth and an outstanding patient experience. This role involves driving revenue, productivity, and operational processes in a positive, multi-tasking environment, while modeling exemplary patient care. The General Manager is expected to develop and maintain outstanding patient, associate, and doctor satisfaction through consistent retention.

Requirements

Minimum 3 years of optical knowledge or licensed experience.
Proven track record of sales growth through sales skills and accountability for sales results (minimum 3 years sales experience).
Demonstrated ability to deliver an outstanding experience during direct interaction with patients with a proven conversion of at least 80%.
Proven experience and results with a retail or customer service establishment.
Ability to present and implement decisive and creative solutions to opportunities to grow the business.
Ability to provide enthusiastic and concise communication to meet/exceed patient expectations.
Foster positive and results-oriented associate and doctor relationships.
Success in store merchandising and attention to detail.
Ability to manage priorities through adaptability and flexibility.
Willingness to take calculated risks.
Attention to detail and follow-up.
Abilities to multi-task and delegate to maximize patient interaction.
Computer experience is needed.
Reliable means of transportation and valid driver's license.
Ability to travel up to 30 miles from primary store.
Open availability on Saturdays and peak season.

Nice To Haves

Bachelor's degree or comparable experience in optical retail operations.

Responsibilities

Drive profitable store sales by fostering a patient-focused retail culture.
Prioritize exam growth on a daily, weekly, and monthly basis.
Engage in community outreach, such as cornea events and blitzing.
Maintain consistent communication with existing patients.
Implement creative social media marketing strategies.
Achieve plan sales goals and comp store sales growth.
Demonstrate a proven track record of increased KPI results.
Analyze the business through strong business acumen.
Contribute positively to comp store performance (year-on-year improvement).
Manage gross margin in accordance with Company standards.
Effectively train and develop associates to consistently provide a patient care-focused experience.
Develop a team of administratively skilled associates to support daily operational tasks.
Build strong professional relationships with Doctors.
Ensure appropriate coverage and quality of Doctor hours.
Implement initiatives to increase the number of exams and conversion of exams to sales.
Participate in business planning and business updates.
Recruit, train, develop, and retain high-performing associates.
Ensure positive patient satisfaction through patient retention and survey responses.
Ensure stores are effectively merchandised and presented according to standards.
Execute planograms and visual merchandising standards (signage, store appearance).
Maintain overall store standards, including cleanliness and housekeeping.
Ensure associates exhibit professional presentation and attire.
Ensure high quality through customer follow-up, accurate measurements, correct pricing, POS entry, and realistic service delivery time quotes.
Maximize Managed Vision Care relationships and sales opportunities.
Timely implementation of approved Marketing programs.
Execute signage and promotions according to Company standards.
Execute operational procedures, including safety (security systems, posted safety information, fire extinguishers, door locks) and maintenance (housekeeping, storefront appearance, lighting).
Exhibit excellent reliability in terms of times and attendance.
Maintain reliable means of transportation and a valid driver's license.
Travel up to 30 miles from the primary store.
Maintain open availability on Saturdays and during peak seasons.