Ford & CDJR Store Director

Veero Ford & CDJR of MorrisFergus Falls, MN
Onsite

About The Position

Veero Ford & Chrysler Dodge Jeep Ram is seeking a proven, hands-on dealership operator for the Store Director position. This role requires a leader who can actively manage all aspects of dealership operations, including sales, F&I, and fixed operations, with a focus on driving profitability and developing the sales team. This is a General Manager succession-track opportunity within the growing Veero Automotive Group.

Requirements

  • 5+ years of automotive dealership management experience preferred.
  • Strong background as a Sales Manager, Used Car Manager, GSM, Store Director, or General Manager.
  • Strong hands-on desking and deal-structuring ability required.
  • Proven ability to take TOs, work directly with customers, and close deals.
  • Proven ability to use a CRM and customer database to create traffic and incremental sales.
  • Strong used-vehicle acquisition, appraisal, pricing, aging, and inventory-management skills.
  • Working knowledge of F&I performance, PVR, product penetration, and deal structure.
  • Working knowledge of Fixed Operations and Service and Parts KPIs.
  • Strong recruiting, coaching, communication, and leadership skills.
  • High sense of urgency, accountability, and follow-through.
  • Desire to develop into a complete dealership General Manager.

Nice To Haves

  • Ford and/or Chrysler Dodge Jeep Ram dealership experience strongly preferred.
  • Experience with Ford and Stellantis OEM programs, incentives, inventory, and performance objectives is a significant plus.
  • Ability to read and understand dealership financial statements preferred.
  • Opportunity for dealership-sponsored NCM or NADA General Manager Academy training for the right candidate based on performance and career progression.

Responsibilities

  • Actively desk deals, structure payments, take TOs, and help close customers.
  • Lead daily New and Used Vehicle Sales operations.
  • Protect gross while driving volume and maintaining a strong closing percentage.
  • Coach salespeople on negotiation, presentation, follow-up, and closing.
  • Hold the sales team accountable for daily activity and results.
  • Monitor showroom traffic, leads, appointments, write-ups, TOs, and closing ratios.
  • Manage Ford and Stellantis sales objectives, incentives, inventory, and aging.
  • Oversee used-vehicle acquisition, appraisal, pricing, merchandising, aging, and turn.
  • Make timely decisions on aged and underperforming inventory.
  • Drive fast, disciplined used-vehicle reconditioning and frontline readiness.
  • Build and manage a daily CRM process that generates appointments, showroom traffic, trades, vehicle acquisitions, and sales.
  • Hold salespeople accountable for outbound calls, texts, emails, and follow-up.
  • Work fresh leads, unsold traffic, missed appointments, lost leads, previous customers, orphan customers, and equity opportunities.
  • Mine the existing database for customers who may be ready to trade, upgrade, buy, or sell us their vehicle.
  • Work with Service to generate sales and acquisition opportunities from the service drive.
  • Monitor appointment set, show, and sold ratios.
  • Partner with Finance to improve F&I PVR, product penetration, lender performance, and overall profitability.
  • Ensure strong sales-to-F&I turnovers.
  • Help structure difficult finance and credit situations.
  • Maintain accountability for clean deals and timely funding.
  • Work directly with our Service Director and Parts Manager to improve Fixed Operations performance and overall dealership profitability.
  • Understand the numbers, ask the right questions, identify problems, and hold department leaders accountable for results.
  • Work directly with the Dealer Principal and receive exposure to Dealership financial statements, Variable and Fixed Operations, Budgeting and forecasting, Cash-flow and expense management, Inventory management, OEM relationships, and Strategic dealership planning.

Benefits

  • $100,000–$130,000 annual compensation
  • College degree opportunity at no cost for eligible employees and immediate family members
  • Opportunity for dealership-sponsored NCM or NADA General Manager Academy training
  • Direct mentorship from dealership ownership
  • GM-level financial and leadership development
  • Clear path toward future General Manager opportunities
  • Career advancement within a growing automotive group
  • Opportunity to work with both Ford and Chrysler Dodge Jeep Ram franchises
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