Store Director

DiventuresMemphis, TN
Onsite

About The Position

At Diventures, safety is our number one priority, and fun is our number one goal. We use our passion - and the power of water - to impact lives, change the world, and have fun doing it. We are looking for a Store Director to lead one of our full-store locations, driving success across swim, scuba, retail, travel, service, and the overall customer experience. This role is ideal for a hands-on, people-first leader who thrives in a fast-paced environment, enjoys building strong teams, and can balance exceptional customer service with strong business results. As Store Director, you will lead the total performance of your business unit. You will work closely with team members, customers, dive professionals, and Diventures Store Support to create a safe, engaging, well-run, and high-energy store environment. From the retail floor to the pool deck, you will help ensure every customer experience is personal, professional, and memorable.

Requirements

  • Experience leading customer-focused teams, including recruiting, hiring, training, coaching, performance management, and team development.
  • Strong sales leadership experience across in-person, phone, and written communication.
  • Financial and operational management experience, including revenue, margin, payroll, expenses, inventory, and budgets.
  • A customer-first mindset and the ability to create positive, personalized experiences.
  • Strong communication, organization, and follow-through.
  • Comfort working in a hands-on environment, including time spent on the retail floor and/or pool deck.
  • Scuba, aquatics, pool operations, lifeguard, or dive professional experience - or a strong desire to learn.

Responsibilities

  • Operate with an owner/operator mindset, taking responsibility for the overall performance of the store. This includes driving revenue growth, achieving monthly sales targets, monitoring trends, managing expenses, and identifying opportunities to improve performance across swim, scuba, retail, travel, and service.
  • Set the standard for high-touch, high-communication customer service. Help your team build lasting customer relationships, resolve concerns effectively, and create experiences that keep customers engaged with Diventures long-term.
  • Recruit, train, coach, and retain a high-performing team of full-time, part-time, and contracted team members. This includes salaried assistant managers, swim staff, retail team members, dive professionals, and other location-based team members. Provide regular feedback, support performance development, and help build future leaders.
  • Partner with Store Support and program leaders to grow customer acquisition, conversion, and retention across all major areas of the business. This includes effective class scheduling, lead follow-up, instructor scheduling, equipment sales, travel promotion, service operations, and customer engagement.
  • Ensure the store runs safely, efficiently, and consistently. This includes inventory management, merchandising, rental programs, equipment service coordination, scheduling, budget management, compliance with Diventures policies, and maintaining a clean, safe, and welcoming facility.
  • Help grow local brand awareness by building relationships with community partners, supporting local events, promoting Diventures programs, and encouraging your team to be active ambassadors for the brand.
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