State Manager - California

Sazerac Company•, CA

7d•$146,400 - $219,600•Remote

About The Position

This State Manager role owns the growth and performance of Sazerac’s California market, one of the most complex and the highest-volume market for Sazerac. You’ll serve as the primary lead to our fragmented distributor network, setting clear priorities, driving performance-based accountability, and translating brand strategy into execution across on- and off-premise independent channels. This is a high-visibility leadership role where you’ll influence volume, distribution, pricing, profitability, and market execution while building strong partnerships across the three-tier system. If you know how to lead through complexity, mobilize partners, and turn strategy into results, this role gives you significant ownership of the market.

Requirements

Bachelor’s degree in Business, Marketing, or a related field
5+ years of sales and distributor management experience within beverage alcohol, non-alcoholic beverage, or CPG
Demonstrated experience working with both supplier and/or distributor organizations, with a strong understanding of DSD and three-tier systems
Proven ability to lead large, complex markets and mobilize distributor or field sales teams against multiple business priorities and KPIs
Demonstrated track record of leading teams, developing talent, and driving business results
Strong financial and commercial acumen, including experience with budgeting, forecasting, pricing, and performance analysis
Valid driver’s license, willingness to travel throughout California, and ability to work non-traditional hours as needed

Nice To Haves

Experience managing national or key accounts across on- and off-premise channels
Experience in brand marketing, trade marketing, or commercial strategy
Experience managing a large, highly competitive market within a national supplier or distributor organization

Responsibilities

Own California market performance across all metrics including volume, distribution and KPI goals and holding distributor partners accountable to results
Lead distributor strategy and execution, aligning resources and programs to Sazerac’s highest-priority brands, customers, and channels
Identify and act on growth opportunities across brand categories and own pricing, distribution, programming and innovation planning.
Use various data sources to drive decisions, monitor performance, competitive activity, consumer trends, and emerging opportunities
Build and influence key customer and distributor relationships, ensuring strong execution market-wide