State Director, Cheer (Northeast)

Varsity Brands•New York, NY

3d•$51,000 - $55,000•Hybrid

About The Position

A Varsity Spirit State Director role is key to Varsity’s camp and competition success and is responsible for developing and executing a plan to achieve sales goals, recruit strategic university partners, and work with state associations to grow cheer and dance participation. A Varsity Spirit Fashion Sales Representative will represent Varsity Brands by demonstration of company core values in driving the highest ethical standards of conduct in all business activities. SPIRIT – PASSION – INNOVATION – RESPECT – INTEGRITY - TRANSPARENCY

Requirements

Business acumen and adaptability to take high-level direction and use judgement to find best products and services for customers
Proactive planning & presentation skills to create and build territory plans that meet sales goals and strategic objectives
High-level of professionalism and business acumen especially when dealing with large, sophisticated partners at universities and state associations
Time management and organization skills to independently balance and work on multiple tasks/projects concurrently
Strong communication and interpersonal skills
Customer service orientation to build and retain strong business relationships
Technical skills [Microsoft Office, Salesforce]
Ability to generate leads, forecast sales cycle, anticipate problems, and create effective solutions, with an aspiration to meet and exceed sales goals
Cultivate an in-home office that is distraction-free
Ensure reliable travel for regular face-to-face touch points
High school diploma or GED
Experience in administrative support role for at least 2 years.

Nice To Haves

Strong knowledge of cheer/dance programs is preferred
Bachelor’s degree in business, marketing, or education (preferred)
Cheer or Dance experience (preferred)
Camp experience (preferred)

Responsibilities

Build and maintain key customer relationships and direct customers into appropriate camp and competition products and services that meet customers’ unique needs and achieve territory sales targets
Identify key strategic university partners within territory and build relationships to leverage universities for camp locations, staff recruiting, and cheer and dance advisory needs.
Develop state association relationships with overall goal to create a safe environment that encourages cheer and dance participation
Promote camps and events in coordination with marketing and sales support; includes engaging customers on social media and using branded company social accounts
Work with apparel reps and summer camp instructors to grow camps, clinics, and events
Perform competitive market analysis and adapt strategic plans to local market conditions
Coordinate with Staffing Directors, Regional Manager and University Relations on set-up and advertising of all camps, clinics, and conferences, including new location planning
Determine key athletic director conferences and ensure appropriate Varsity Spirit presence
Help facilitate staff recruiting and staff training events
Support development of camp and clinic educational curriculum
Research new customers and update existing customer contact information in CRM
Product & services knowledge, promotion & consultation
Meet & exceed assigned territory sales targets
Prospect power – build rapport
Build & maintain key customer relationships
Identify & offer personalized customer solutions
Travel to appointments, meetings, and events within the territory
Excel in a work from home environment
Recruiting for summer camp brands