Startup Field Marketer

OpenAI • San Francisco, CA

3d • Hybrid

About The Position

As a Startup Field Marketer, you will own and scale OpenAI’s global field marketing strategy for startups—designing and executing high-impact programs that drive awareness, adoption, and long-term relationships with the next generation of AI-native companies. This is a highly cross-functional role focused on flagship experiences and ecosystem presence. You will lead the strategy and execution behind OpenAI’s most important startup-facing moments—such as DevDay, Founder Days, and global builder programs—while building a repeatable, high-quality field marketing engine that scales internationally. You’ll work closely with GTM, product, partnerships, comms, and operations to ensure OpenAI shows up as the platform of choice for founders—both through owned events and key ecosystem touchpoints. This role requires strong strategic thinking, operational rigor, and the ability to deliver exceptional experiences for highly technical audiences. This role is based in San Francisco. Our team is in-office 3-4 days/week.

Requirements

• 8-10+ years of experience in field marketing, product marketing, or integrated marketing in B2B space, preferably working with startups and developers.
• Proven experience operating as a senior individual contributor, owning large-scale programs end-to-end with minimal oversight.
• Data-driven approach to decision-making, with experience measuring ROI, pipeline impact, and program performance.
• Highly operational with the ability to manage complex programs and multiple stakeholders simultaneously.
• Passion for AI and strong interest in the startup ecosystem – experience using Codex is a strong plus.

Responsibilities

• Influence and own the strategy, planning, and execution of OpenAI’s flagship startup events, including DevDay, Founder Days, and scaled builder programs.
• Drive end-to-end event execution, including audience strategy, programming, content, logistics, and post-event follow-through.
• Collaborate with operations teams to build scalable systems, processes, and tooling to support global program execution.
• Identify and activate high-leverage ecosystem opportunities (conferences, VC partnerships, builder communities) to expand OpenAI’s reach.
• Define and track success metrics across programs – including pipeline, adoption, and engagement – using insights to continuously improve impact.
• Serve as a key point of contact for internal stakeholders and external partners, ensuring strong alignment and execution across initiatives.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed