Start Your Legacy HBCU Externship - Sales & Marketing

The Coca-Cola Company

11d • Hybrid

About The Position

The Coca-Cola Company invites HBCU students to apply for the Start Your Legacy HBCU Externship Program, a 6-week program focused on business and innovation. This application is for the Sales & Marketing career track, which involves business interaction and consumer engagement. Participants will create compelling narratives around products and services, innovate in branding, digital marketing campaigns, and customer relationship management. The program includes virtual sessions, professional development, and an onsite experience at Coca-Cola's Atlanta Headquarters.

Requirements

• Actively enrolled at an HBCU (Historically Black College or University)
• Graduation date after May 2028.
• Pursuing an undergraduate degree in Business, Marketing, Economics, Finance, or related field of study
• U.S. citizenship or legal authorization to work in the United States.
• Able to commit to weekly virtual sessions and attend the in-person experience on November 5-6, 2026, in Atlanta.
• Submit an application package including a current resume, cover letter, and availability confirmation.

Nice To Haves

• Skills: organization

Responsibilities

• Dedicate one hour every Friday to interactive virtual learning and collaboration.
• Apply knowledge and skills in the Final Showcase Competition during the in-person Atlanta onsite experience.

Benefits

• Professional development opportunities through workshops, live training and mentoring sessions
• Opportunities to engage with the Coca-Cola network of employees
• Exposure to the fast-paced world of the CPG industry and the operations of a leading global brand
• A chance to win award dollars based on the showcase competition outcomes.
• Contracted externs will earn $250 per week for participating in required sessions
• Opportunity to compete for award dollars during the in-person experience
• All travel-related expenses are covered for the in-person experience finale in Atlanta.

What This Job Offers

• Career Level: Intern