Staff Video Producer

Apptronik • Austin, TX

51d • Onsite

About The Position

Apptronik is seeking a lead Writer/Producer who excels at translating complex hardware/deeptech or Robotics into sharp, cinematic narratives and compelling content. This role will serve as the engine of our video strategy, guiding projects seamlessly from initial pitch to final delivery. The ideal candidate has a core strength in creative direction, writing, and production management, with valuable secondary skills in video editing and/or stills photography. They should be adept at making complex hard tech look dynamic, authentic, and accessible, whether editing, capturing photography, or collaborating with motion graphics artists.

Requirements

• Advanced scriptwriting, storyboarding, narrative pacing, and pitching high-impact video concepts for digital campaigns and product launches.
• Visual storytelling, campaign strategy, and translating complex engineering/hardware milestones into commercial narratives.
• Project planning, scheduling, budget/logistics management, and directing projects from pitch to final delivery.
• Directing diverse talent (engineers, executives, actors), camera composition, cinematic lighting setups, and field audio management for lean or full crews.
• Non-linear editing (NLE) proficiency using Adobe Premiere Pro, DaVinci Resolve, or Final Cut Pro for rough cuts, quick-turn social/digital assets, and assembly.
• Digital photography, studio/field lighting, framing, and basic image retouching for web and social channels.
• Managing and collaborating with third-party vendors, external motion graphics designers, and finishing editors.
• Partnering directly with C-suite executives, product managers, and engineering teams.
• 10+ years of professional experience writing, producing, and directing video content.
• Bachelor’s degree in Film, Media Production, Communications, Marketing, or equivalent 4 years of professional experience.

Nice To Haves

• Hard-tech, automotive, or consumer electronics industry background.
• Robotics experience is a plus.

Responsibilities

• Write, script, storyboard, and pitch high-impact video concepts for product launches, digital campaigns, and narrative brand storytelling.
• Lead video projects from ideation to delivery—managing schedules, directing shoots, and coordinating production logistics to ensure high output and brand alignment.
• Direct on-set talent (engineers, executives, actors) and serve as a primary visual lead on set, ensuring camera composition and lighting match a premium commercial aesthetic.
• Handle hands-on editing for quick-turn digital cuts, internal updates, and promotional assets, while collaborating with external finishing/motion graphics partners for major campaigns.
• Capture high-quality product, behind-the-scenes, and environmental photography to support multi-channel marketing efforts alongside video shoots.
• Partner closely with executive, product, and engineering teams to turn technical robotics breakthroughs into engaging visual narratives.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior