Staff Researcher, Consumer Insights

2K•Frisco, TX

52d•Hybrid

About The Position

2K is seeking a highly skilled and experienced Staff Researcher to join the Consumer Insights team. You will play a critical role in bringing the voice of the player to the forefront of the organization, providing player insights and recommendations based on primary and secondary research and data analysis. The successful candidate will have a consistent track record of designing and executing primary research, working cross-functionally, and advising key decisions around marketing, product, and commercial strategy and tactics.

Requirements

6+ years of experience in market research or consumer insights, either client-side or at a research agency
A consistent track record of impact (not research for the sake of it)
Experience personally conducting qualitative and/or quantitative primary research (meaning you did the research as opposed to managing a vendor / 3rd party who did it)
Strong analytical and statistical skills, with bonus points for experience with quantitative / statistical software (e.g. SPSS, SAS, R, Q, Python, Tableau)
Excellent communication skills (verbal and written), comfort presenting information in groups or 1:1
Strong interpersonal skills; able to work with a variety of personalities, skills, geographies, and seniority levels
Comfortable with ambiguity and change, ability to operate with minimal direction / supervision when needed
Independent thinking; ability to take direction and gather input from multiple sources, and chart a path with a mix of conviction, humility, and openness to evolution
Eagerness to learn and for self-improvement across hard and soft skills
Ability to travel, both domestically and internationally

Nice To Haves

Experience in the Entertainment and/or Games industry
Passion for video games

Responsibilities

Lead consumer insights strategy for 2K’s portfolio of core franchises
Contribute to the research & insights team’s ‘research excellence pillar’, with a focus on strong cross-functional partnerships, methodological rigor and product impact
Serve as a trusted advisor to key internal partners across teams; build and cultivate relationships with diverse groups, from the more analytically minded to more creative professionals, and teams with varying levels of experience working with insights professionals
Be responsible for the overarching Learning Agenda for your franchise(s) and/or Business Units (BUs)
Identify, design, and complete qualitative and quantitative market research studies
Use innovative research methods to uncover deep insights into current and prospective players, helping us understand their needs, behaviors, and motivations
Hire and manage 3rd party research vendors to ensure a high quality of work
Integrate insights from multiple studies and sources into a cohesive narrative with clear implications and recommendations
Present research findings and recommendations to senior teams in a clear and compelling manner
Collaborate closely with partner organizations including User Research (UXR) and Data Science