Staff Product Manager, Relationship Growth

Faire•New York City, NY

1d•Hybrid

About The Position

The Relationship Growth team helps brands and retailers on Faire connect and collectively grow their businesses. We build the sales, marketing, and proprietary-data tools that give brands a leg up in reaching and engaging the right retailers, so that each relationship becomes more valuable for both sides over time. Today, that work spans three areas: Tracking and understanding retailers — the data and insights brands use to know who their most valuable customers are and how to grow with them. Reaching out with updates and information retailers care about — brand-sent emails, in-product surfaces, proprietary messaging channels, and the systems that carry them across updates like new product/collection launches, abandoned carts etc. Providing personalized sales and support — lead generation and qualification, promos, and the tools that let brands act on what the data is telling them. As the Staff Product Manager for Relationship Growth, you will own the strategy and roadmap for this product surface end-to-end. You will define how brand-driven engagement fits within the broader Faire ecosystem and how each piece ladders to durable growth in relationship LTV. This role sits at the intersection of product strategy, two-sided marketplace economics, and brand-side go-to-market. It requires someone who is energized by raising the bar on how these tools work together to help our brand partners be successful, rather than optimizing them at the margins.

Requirements

8+ years of product management experience.
Direct marketplace experience. You are fluent with the dynamics of competing customer objectives across both sides of the marketplace, you anticipate second-order effects, and you have a track record of finding elusive win-win solutions.
This role goes beyond a traditional product role, closer to running a small business inside Faire.
Experience in consulting, finance, professional services, or business school can be especially useful preparation for the strategic and cross-functional complexity it involves.
AI-first in your own and your team's workflows, and in what you build. You actively use AI to move faster, ship more, and make your team more effective.
You have a clear point of view on how to apply AI to brand-facing tools in wholesale tech and martech, including what is possible now and what is around the corner.
Highly customer-focused, with strong qualitative and quantitative judgment. You make decisions that hold up on both sides of the marketplace, for brands and for retailers.
Strong strategic thinking and execution skills. Excited to set high-level vision and strategy while also finessing customer-experience details, with a clear track record of driving business impact through product.
Proven zero-to-one product experience. You have built and shipped new, customer-facing capabilities from early concept through launch and iteration, with the discipline to set crisp success metrics and drive tight build-learn-iterate cycles.
Structured communicator and systems thinker who can make complexity simple.

Nice To Haves

Direct experience in growth, marketing, or CRM is a plus.

Responsibilities

Own strategy and roadmap for Relationship Growth. Set the multi-year direction for how Faire's brand-side tools evolve and deliver compounding value to retailers, brands, and Faire.
Keep raising the bar on how these tools drive growth. Meaningfully rebuild and up-level tools and programs where the current ceiling is too low.
Partner across the full EPDD and GTM team. Work closely with design, engineering, data science, marketing, account management, PMM, and brand sales to land work that often requires sensitive, high-stakes go-to-market alongside the product itself.
Shape how brand-driven communications fit within the broader Faire ecosystem. Make the calls on what belongs in brand-driven channels versus Faire-driven channels, and on how brand-side action affects the retailer experience overall.
Set the direction for how AI reshapes the wholesale tech and martech tools brands rely on, including what Faire should build, buy, or differentiate on.
Experience leading major launches alongside go-to-market and marketing teams.
Experience with product analytics, A/B testing, long-term holdouts, and modeling out product impact. You pull a coherent picture from a wide range of data types and methods, you acknowledge what you do not yet know, and you are a thoughtful partner and challenger to your data and analytics partners.
Proven leader who influences across functions and at the executive level. You set direction for the full EPDD and GTM team, pull in the right partners, hold them accountable, recruit A-players, and uplevel the people around you.
Owner and builder. You want to meaningfully rebuild and up-level tools and programs, you get into the details, and you hold a high bar for yourself and the team across a large and complex scope.