Staff Product Manager, Marketing Optimization

Western Governors University•Salt Lake, UT

8d•Onsite

About The Position

If you’re passionate about building a better future for individuals, communities, and our country—and you’re committed to working hard to play your part in building that future—consider WGU as the next step in your career. Driven by a mission to expand access to higher education through online, competency-based degree programs, WGU is also committed to being a great place to work for a diverse workforce of student-focused professionals. The university has pioneered a new way to learn in the 21st century, one that has received praise from academic, industry, government, and media leaders. Whatever your role, working for WGU gives you a part to play in helping students graduate, creating a better tomorrow for themselves and their families. The salary range for this position takes into account the wide range of factors that are considered in making compensation decisions including but not limited to skill sets; experience and training; licensure and certifications; and other business and organizational needs. At WGU, it is not typical for an individual to be hired at or near the top of the range for their position, and compensation decisions are dependent on the facts and circumstances of each case. A reasonable estimate of the current range is: Grade: Technical 411 Pay Range: $161,000.00 - $249,500.00 As a Staff Product Manager, Marketing Optimization , you will own the strategy and execution of marketing optimization capabilities that support the learner journey from website engagement through application submission. This role combines deep product management expertise with strong technical acumen to drive measurable business outcomes across a complex marketing technology ecosystem. You will partner closely with stakeholders across marketing, security, architecture, engineering, analytics, and product teams to prioritize investments, optimize funnel performance, and deliver scalable platform solutions that support university goals.

Requirements

Bachelor's Degree.
8 years of experience as a Software Product Manager or Product Owner.
Professional Product Certification (e.g., Certified Scrum Product Owner (CSPO), Pragmatic Marketing).
Experience working in agile environments.
Possesses a deep understanding and technical background in Service Oriented Architecture.
Understands the scope of cloud computing and how to work with software architecture to identify best practices for delivering high-scale, reliable, sustainable, and secure platforms.
Ability to create design artifacts that provide visual and narrative detail of architectural requirements, decisions, and designs.
Ability to communicate technical issues, business requirements, and value-based outcomes to both technical and non-technical audiences.
Deep understanding of software architecture principles, design patterns, and best practices.
Knowledge of programming languages, databases, cloud technologies, and software development methodologies.
Strong problem-solving skills and the ability to make critical decisions regarding software architecture and development.
Ability to think strategically about product architecture and align technology investments with long-term business goals.
Excellent presentation, written, and verbal communication skills.
Leadership instincts with a positive team-building approach.
Strong passion for exploring and understanding large-scale cloud platform requirements.
Experience with large enterprise platforms and integrations.
Experience with marketing optimization platforms and technologies such as marketing automation platforms, analytics tools, customer data platforms, CRM platforms, campaign management tools, or business intelligence solutions.
Experience using data, analytics, and KPI measurement to prioritize work and drive business outcomes.
In Lieu of Education Equivalent relevant experience performing the essential functions of this job may substitute for education degree requirements. Generally, equivalent relevant experience is defined as 1 year of experience for 1 year of education, and is at the hiring manager's discretion.

Nice To Haves

Master's Degree.
Experience in Education Technology.
Experience with enterprise marketing optimization strategies, funnel metrics, and revenue-focused product initiatives.

Responsibilities

Develop and manage strategic product roadmaps that align business objectives, user needs, and technology capabilities.
Partner with stakeholders, engineers, architects, designers, and end users to identify problems, define requirements, and deliver impactful solutions.
Lead marketing optimization initiatives focused on improving funnel performance, conversion metrics, and business outcomes.
Create shared outcomes across multiple teams and influence work beyond direct ownership to drive customer impact.
Define product release strategies and ensure readiness across business and technical partners.
Monitor product performance through success metrics, analytics, and data-driven decision making, adjusting priorities when needed.
Lead research efforts, business case development, ROI analyses, and technology modernization planning to support long-term product strategy.